Industry Knowledge
Min Read

Keeping Up With Gen Z

xeno pulse 130 edition
Published On
July 6, 2023

Read the latest Xeno Pulse edition as we dive deep to uncover the secrets to winning hearts of Gen Z and making them a brand loyal customer. Explore 5 strategies that retailers can implement to attract Gen Z

Hello Hello Hello

Did you hear Meta just dropped their new app 'Threads' this morning?🤯

As much as it is giving tough competition to Twitter, it got me thinking about how Social Media has bloomed over the years.

Remember when we were kids, we only had Facebook & Orkut? Ah! Those days.🥺

But today, it's a whole new world. And today’s generation – Gen Z, as we call them, have greater powers as consumers at their fingertips.

They are reshaping industries & setting new trends.

In today’s edition, we will explore the ABCs of Gen Z and understand how brands & retailers should keep up with these Social Maestros:

🫂 The Generation of Change: Gen Z's Unique Characteristics

Referred to as 'digital natives,' these are the group of people born between 1997-2012, who have grown up in a world of rapid technological advancements.

With smartphones practically glued to their hands, Gen Z is highly adept at navigating the digital landscape, effortlessly switching between social media platforms and staying connected with their peers.

With an attention span of less than 8 seconds, it’s not the easiest thing to understand & build a relationship with them.

However, here’s what we know about them:

➡️ They are Socially Mindful & Informed

➡️ They prefer Brands that share their Value

➡️ Fear of Missing Out (FOMO) is practically in their DNA

➡️ They have a sixth sense for Authenticity

➡️ They are Price Conscious & Sustainable

➡️ They are not Brand Loyal & Shop for Best Deals

Let’s have a look at the distinct buying patterns of Gen Z:

🤔 How Gen Z Buyers Make Decisions:

Generation Z's buying and decision-making processes are quite different:

  • 72% of Gen Z uses search engines like Google and social networks like Instagram to find information about products.
  • 44% of Gen Z shoppers are influenced by influencers when making purchase decisions.
  • 57% of them often ask their friends, family, or followers on social media for their thoughts and advice before making a final decision.
  • Moreover, 54% of Gen Z complete most of their shopping process before going to a physical store.

Now that we know how Gen Z shops, let’s crack 5 strategies to win Gen Z buyers:

💰 5  Ways to Effectively Market To Gen- Z’s:

Gen Z shoppers are similar to millennials in many ways. But there are some key strategies to keep in mind when marketing to Gen Z:

1. Integrate Shopping Experience via Social Commerce:🔁

Gen Z spends a significant amount of time on social media & and seeks convenience. Implementing solutions that enable social commerce aligns with their preference for seamless purchasing experiences. By integrating shopping functionalities within social media channels, brands can reduce purchase barriers, facilitate impulse buying, and capitalize on Gen Z's inclination to make quick, on-the-go purchases.

2. Bring Virtual Reality to Life:🎮

Gen Z is highly receptive to innovative and interactive content. Utilizing augmented reality (AR) or virtual reality (VR) technologies allows brands to create immersive experiences that capture Gen Z's attention. AR/VR experiences can offer unique product demonstrations, virtual try-on features, or gamified elements that enhance engagement.

3. Tackle Low Attention Span with Quick Communication:📲

Gen Z prefers instant communication. Retailers can integrate instant messaging and AI-powered chatbots to provide quick customer support, order tracking, and product information via popular messaging apps.

4. Take everything Live with Influencers Collaboration:

Gen Z enjoys real-time experiences. Doing live streaming to host interactive shopping experiences featuring micro-influencers, where viewers can directly purchase featured products while watching the stream can help brands generate more authenticity & sales.

5. Listen to their Voice on Social Media:

Gen Z is heavily active on social media & values authentic brand communication. Implementing MarTech tools for social listening & monitoring enables brands to track conversations, trends, and sentiment surrounding their products or industry. By understanding their preferences, pain points, and interests, brands can tailor messaging, content, and product offerings to better resonate with Gen Z's needs and desires.

Remember these are just a few of the strategies to win the heart of Gen Z. However, they love everything innovative so make sure you’re keeping up with the trends!🙋🏽‍♀️

📚 Story of the Week: The Subtle Art of Giving a F*ck (About Your Customers)

In today's competitive marketplace, Customer retention is more important than ever before. That's why it's so important to give a f*uk (not literally!) about your customers by going above and beyond to provide them with a great experience. And How to do that?🤯

Our latest blog cover all the key strategies and insights to build lasting relationships and drive long-term success. Read:👉🏽 Customer Retention - The Subtle Art of Giving a F*ck (About Your Customers)

That’s all for today folks.

So, until next time, let's keep practicing slang & making ourselves comfortable with all new Social Media Platforms 🥲

Marketing & Content Strategist

Anisha Arora is an experienced Marketing & Content Professional who often breaks down complex topics for readers here. She collaborates with various teams to seamlessly combine different viewpoints and knowledge about customer retention, CRM, loyalty, and marketing technology. When she's not working, you'll find Anisha sipping coffee and binge-watching her favorite TV shows.


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