Hello Hello Hello,
How’s your week going so far? Yesterday, my mom dropped the bombshell that it's time for the Great Diwali Clean-a-Thon. Talk about a wake-up call, right?
It’s officially Diwali season!!
Well, Diwali is special for a lot of reasons, but right now we are gonna be talking about the boost that retailers get during the time.
Last year, we dropped a guidebook on 'How to Win at Diwali,' but we got some feedback that we should have released it earlier since Diwali campaign planning kicks off months in advance, and we get it!
So, this time, we hope we are right on time.
Curious? Check out a sneak peek of this report, and if it piques your interest, go ahead and grab the full version.
A look back at 2022 Diwali:
- Online shoppers spent an average of Rs. 5,000 during the Diwali season, up from Rs. 3,500 in 2021
- Over 90% of Indian festive buyers tried a new brand in 2022
- E-commerce sales grew by 30% during the Diwali season, with over 50% of sales coming from tier 2 and 3 cities.
How to Win at Diwali: Xeno Diwali Playbook for 2023
To win big at the most prominent and celebrated festival of India, there are a few questions that you need to answer before you get started with your Diwali campaign planning:
- What customers to target?
- What products to promote?
- What channels to use?
- What is your communication strategy?
And our guidebook is going to answer all these questions for you.
Download the playbook here: How to Win at Diwali 2023
How Brands at Xeno generated an uplift of up to 21% during Diwali last year💥
We’ve been lucky to have the chance to partner with 100+ retailers to increase their Diwali sales. Here are some of the results we observed last year:
Check out the strategies these brands used to achieve these results during Diwali here.
That’s all for today!
Hope you liked today’s edition.
Until next time!
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