Who doesn’t love Diwali? With all the lights, brightness, sweets (of course), gifts & a whole different feeling, It is simply the best festival of the entire year. In fact, Diwali now doesn’t confine to being just a religious festival, but it dominates the shopping behavior of consumers.
With the tendency of Indian consumers to buy new products & loosening their pockets during this festival, Diwali marks a great opportunity and the best time for Retailers to drive revenue.
The unmatched legacy of Diwali Shopping in Indias🛍️:
Right from the start of the first day of Navratri till Diwali, retail brands saw a jump of 40% as compared to the previous years in the trade generated, which is approximately 1.72 Lakh Crore in revenue. The online shopper base also grew by 20% and, even the in-store footfalls jumped by 20% during the festival season.
Brands at Xeno have been performing remarkably well in the festival season and this year was also super impressive for all our partner retailers; who drove incremental revenue & ROI from the Diwali marketing campaigns using Xeno's CRM.
Here’s how Diwali campaigns performed for 3 of our partner retailers:
👚 Indya generated an uplift of 15% with their “Glam Diwali for All” Campaign💫
Segmenting the Customers based on their behaviour is one of the greatest tool for marketing. Indya understood this and segregated their customer based on their unique personas & divided them into different buckets such as:
- Lapsed/Dormant Customers
- Active Customers
- One-time shoppers
During Diwali, Indya came up with irresistible discount offers for all 3 buckets in order to lure them into purchasing festive fits for the season. With everyone looking to revamp their wardrobes during the Diwali season, Indya generated a 15% uplift in revenue
🛋️ ATV segments enabled Chumbak to generate a 21% uplift in revenue🤩
Chumbak is a brand that is most commonly known as a gifting and home decor solution for customers. Keeping in mind the customer perceptive, Chumbak created 6 unique campaigns while promoting their gifting & home decor products for people hosting Diwali parties.
The customer base was segmented based on their Average Transaction Value; that were (in INR) - below 1000, 1000-1500, 1500-2000, 2000-2500, above 2500, wherein the customers received communication-based on their propensity to purchase and their budget.
The campaign was a huge success & generated an uplift of 21% in revenue.
💆🏻Kiehls' festive customer journey generated a 12% uplift in revenue🥳
Kiehls, a luxury personal care brand decided to go all in with the festive month. They created a 10-day customer journey to keep their customers engaged during the entire month with unique communications via digital & social channels.
Starting from the Karwa Chauth campaigns, these included Pre Diwali Campaigns, Diwali Hacks, Offline Diwali emailers, etc. and the customers received these communications based on the mentioned days. The festive campaign resulted in a 12% uplift in revenue.
These are just some brands. Overall we’ve been lucky to have the chance to partner with 100+ retailers to increase their Diwali sales. Top retailers are using Xeno’s Next-Gen CRM to build a deep customer understanding, create relevant campaigns across digital channels, and in the process maximize their revenue from their loyal customers.