Industry Knowledge
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Beat the Summer Slump with ChatGPT

xenopulse edition 126
Published On
May 25, 2023

Beat the Summer Slump with ChatGPT - Don't let the summer lethargy get in the way of your productivity! Experience the ultimate virtual assistant to power your CRM strategy. Stay engaged, inspired, and overcome the seasonal slump with the help of advanced AI technology.

Hello Hello Hello,

Ah, summer. The season of sun, sand, and...slow sales? Yeah, we've all been there.

As customers head to the beach, hit the road, or take a break from their usual routines, keeping them engaged & coming back for more becomes a challenge for Brands.

But, sweat not.😌 Our Summer Guidebook is here to the rescue like a glass of lemonade in the scorching heat.

Let’s dive in and turn this season into your most successful summer:

🏖️ The Ultimate Summer Marketing Playbook for Retailers

Many retailers experience a drop in revenue during summer because customers shift their focus to outdoor activities and leisurely pursuits, resulting in fewer visits to stores and less time spent shopping.

June and July are the least busy months for retail sales, with a decrease of 2.1% and 0.7% respectively.

The Secret to winning during this season is - “targeting the right customers” with the “right strategies”.

And with our Summer Playbook, you’ll be prepared for anything.🫡

Here’s a sneak peek of what’s inside the guide for you:👇🏽

  1. What Customers To Target to Maximize Returns?
  2. Effective Campaign Ideas to Boost Repeat Sales.
  3. Boosting your Loyalty Program usage during the summer.
  4. Low-effort but High-impact Strategies for the seasonal slump.

Tried & Tested CHATGPT Prompts to make your CRM Campaign Plan in less than 2 minutes😎

Get your hands on the Playbook here: << The Ultimate Summer Marketing Playbook for Retailers >>

📚 Story of the Week: Xeno “End Of Season Sale” Rockstars

In a country where the weather changes every 3 months, End-Of-Season-Sale becomes quite an irresistible strategy for brands to lure in customers & skyrocket their sales.

But one has to do it very cleverly by crafting the ultimate shopping experience for customers with the right strategy in place.💹

Explore how brands at Xeno made the best use of their End-Of-Season-Sale Strategies & Campaigns last year to generate a 36% uplift:
<< End-of-Season Sale campaign tips from Colorbar, Amante, Tommy Hilfiger, etc>>

That’s all for today.

Let me know what you think of the Summer Marketing Playbook, your insights help us improve. Looking forward to hearing from you.

Until next time

Marketing & Content Strategist

Anisha Arora is an experienced Marketing & Content Professional who often breaks down complex topics for readers here. She collaborates with various teams to seamlessly combine different viewpoints and knowledge about customer retention, CRM, loyalty, and marketing technology. When she's not working, you'll find Anisha sipping coffee and binge-watching her favorite TV shows.


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