How Taco Bell India Grew Repeat Sales By 69% Using X-Box Giveaways

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Tacobell collaborated with Microsoft for it's app launch campaign &  ran highly personalised digital campaigns using automated journeys

INDUSTRY

Food & Beverage

Result

55k

App Downloads in a month

69%

Increase in repeat orders

28%

Increase in app-based orders/revenue week on week from 0

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About taco Bell India

Taco Bell is an American-based chain of fast-food restaurants originating in Irvine, California in 1962, by founder Glen Bell.

Key Highlights

Taco Bell India collaborated with Microsoft to give away the latest Xbox series X to some of its lucky customers who transacted with Taco Bell most frequently during a given period of time.

Taco Bell India  launched its app for giving customers an exclusive brand experience . With the X-box campaign they communicated to its customers to download & order from the the app which  resulted in 55K downloads and 28% WOW increase in app order

They also ran highly personalised digital campaigns using automated journeys which led to an increase in repeat orders by 69% 

Objective

Tacobell India wanted to build mass awareness for their collaboration with Microsoft in order to create excitement and engagement among it's customers.

Solution

To start the Taco Bell Xbox campaign, we wanted to educate the customers about the app launch first, to push app downloads and build hype for the campaign. This was followed by engagement campaigns to enroll the customers into the contest and push repeat orders. Based on our insights, we sent out Digital+SMS based communications.

To make the Xbox giveaway campaign successful, Xeno's Next-Gen CRM helped us to understand our customers better and create personalized journeys for each one of them. This resulted in achieving 55K+ app downloads and 69% repeat order rate which is way above industry standard.

Tushar Mehta
/
AVP Marketing, Taco Bell

Campaign

Digital Campaigns Taco Bell India segmented their entire customer base according to their personas to run campaigns via Facebook and Instagram. Each customer segment received unique communication based on their actions and purchase history.

SMS Campaign Using Xeno’s AI audience Selection, Taco Bell India identified the most optimal customers for this campaign and targeted them through SMSes to push app downloads and trigger communications encouraging them to purchase again in order to win the contest. The SMSes were personalised on the basis of the number of visits, last visit, CLTV to determine the frequency of messaging over SMS.

Result

With a very clever  strategy to push app downloads by giving them a possibility of winning X-Box every week, Taco Bell India had a great success in launching their app for the young  Indian Market.
55,000 App Downloads in a month
28% Increase in app-based orders/revenue week on week from 0

Tacobell India encouraged repeat orders by tracking every transaction that a customer makes and creating personalized journeys for each one of them.  This approach helped them drive repeat transactions & motivate customers to keep coming back.
65% Increase in repeat customers
69% Increase in repeat order since 

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Wohoo, here's our first step towards creating magic. One of our CRM Specialists will be in touch with you shortly.

Until then do you want to check out what other brands are achieving with Xeno?
Explore Success Stories
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