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Winter Marketing: Archie's Edition

Published On
December 7, 2023

Netflix’s latest film, The Archies has created a storm on the Internet with its incredible marketing campaigns.. They have truly hit a jackpot with all the brand collaborations and partnerships. And it has left everyone feeling all kinds of nostalgia... What better way to celebrate than decoding strategies that you can use this month to woo your customers but with a Riverdale twist? Check out this week's Xeno Pulse edition to relive some of that nostalgia and get cracking on some foolproof strategies to steer up your sales this December🚀

Hello Hello Hello,

Remember those days when we used to spend hours glued to our Archie comics, giggling at Betty and Veronica's rivalry, swooning over Jughead's wit, and yearning for Archie's heart?

Those were the days, right?

And now with the the upcoming Archie movie stirring up all sorts of nostalgia, I got to thinking: what better way to celebrate than decoding strategies that you can use this month to woo your customers but with a Riverdale twist?

So let’s dive in:

Chapter 1: Archie's Secret Weapon: Segmentation

Just like Archie knows how to charm Betty and Veronica, knowing your customers is key to a successful holiday campaign. Here are some segmentations that can possibly work this time of the year:

  • Betty's Brigade: These loyal customers are always ready to celebrate, so surprise them with special discounts and exclusive gifts.
  • Veronica's VIPs: These high-value customers deserve the best. Offer them early access to new collections, personalized bundles, and surprise gifts.
  • Reggie's Renegades: These dormant customers need a little encouragement to come back. Rekindle their love for your brand with win-back campaigns featuring their favorite products at special prices.
  • Jughead's Juggies: These new customers may need a little guidance. Show them the ropes with personalized recommendations and exclusive welcome offers.

🧣Chapter 2: Speak Their Language: The Art of Messaging

The right message can make all the difference. Here are some tips for crafting irresistible holiday communications:

  • Betty: "Happy Holidays, Betty! As a loyal customer, you get early access to our exclusive holiday collection. Don't miss out!"
  • Veronica: "Veronica, we're thrilled to offer you early access to our new holiday collection. Choose your favorites before anyone else!"
  • Reggie: "Hey Reggie, we miss you! Come back and enjoy 50% off your next purchase. We've got something special just for you!"
  • Jughead: "Jughead, we're excited to have you as a customer! We've curated a personalized selection of products just for you. Enjoy 10% off your second purchase with us!"
Remember, each segment has unique needs and preferences. Tailoring your messaging to resonate with their individual personalities and interests will make your communication more effective and engaging.

🧣Chapter 3: Campaign Ideas Inspired by Pop's Chock'lit Shoppe

Remember Pop Tate's iconic diner in Riverdale? This holiday season, draw inspiration from Pop's and create campaigns that bring your customers together, spark joy, and leave a lasting impression.

  1. Pop's Holiday Feast: Offer curated holiday gift boxes or hampers filled with your best products, similar to how Pop's offers its famous milkshake bundles. These bundles can be themed around different occasions, such as "Holiday Movie Night" or "Secret Santa Gifts."
  2. The Daily Milkshake Deal: Take inspiration from Pop's daily milkshake specials and create limited-time offers on your products. This will create a sense of urgency and encourage customers to come back for more.
  1. Pop's Holiday Hangout: Host a virtual or in-person event where customers can connect, enjoy holiday treats, and participate in fun activities (just like the events at Pop's Diner).

Following these tips, you'll have a holiday season that's as fun and festive as a Riverdale dance party!


  • Segment your audience for targeted messaging.
  • Create a personalized shopping experience.
  • Offer irresistible holiday deals and promotions.
  • Get creative with your marketing campaigns.

Found the strategies helpful? There’s more:

Download Xeno's Winter Marketing Guide

Until next time,

Marketing & Content Strategist

Anisha Arora is an experienced Marketing & Content Professional who often breaks down complex topics for readers here. She collaborates with various teams to seamlessly combine different viewpoints and knowledge about customer retention, CRM, loyalty, and marketing technology. When she's not working, you'll find Anisha sipping coffee and binge-watching her favorite TV shows.


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