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The Winning Formula: Data or Emotion?

xenopulse 128 edition
Published On
June 15, 2023

Explore how brands can go above and beyond to provide their customers with a completely unique experience using data-driven personalized marketing in this edition of Xeno Pulse.

Hello Hello Hello,

I'm sure some names come to mind if I say, How many brands have truly amazed you with a unique experience?🤔

But, here's a question: 

“Do these brands rely on your data to customize offerings, or is there something more, like emotions or a story?”

Well, while the data v/s emotion debate is ongoing, it's clear that the best experiences combine both.✅

And guess what? Our two podcasts today will explore just that!

So, get a cool coffee latte, put on your headphones, and get ready to uncover all the secrets:

🎙️ Data vs. Emotion: The Disputed Battle for Customer Loyalty

cover image of a retail podcast about data and emotion in personalized marketing

In this episode of Retail Reimagined, Zubair Patel, Chief Merchandising Officer — Health & Glow shares his vast experience of hitting the right spot of customer loyalty & retention by leveraging data-driven personalized marketing and how storytelling is a crucial part of this process. This 50-minute episode is filled with success stories & examples of apparel, beauty & personal care brands. 

Here's a preview of what's to come in this episode:

➡️ How a ShopperStop Store in Andheri Changed Zubair’s Career Trajectory.

➡️ 2 things which data can’t teach you, and why?

➡️ “Storytelling” & “Cultural Differences” - Key Factors of Customer Loyalty.

➡️ Challenges & Opportunities of taking retail into Omni Channel way!

<< Tune into the full episode here Episode 13 >> 

🎙️ Finding Your Niche in a Cluttered Retail Market: Insider Tips from Bestseller & Snapdeal 

cover image of a podcast about finding your niche in a cluttered retail market

In this episode of Retail Reimagined, Ankur Bhatia, CEO, Chogori India shares his knowledge of building a niche activewear brand in the cluttered retail market and how consumer’s preference towards adventure & experience is changing the realm of retail. This 30-minute conversation is nothing but a highlight of how technology can drive retail success and the epitome of finding a niche in a cluttered retail world.

Here's a preview of what's to come in this episode:

➡️ How Fitness & Fashion Led to the Birth of Chogori India Limited

➡️ The Changing customer trends for Sports & Adventure post-COVID

➡️ The Power of ‘People-Driven Technology’: DNA of Customer Experience

➡️ “Experimentation”: The buzzword for understanding Customer Segmentation 

<< Tune into the full episode here Episode 12 >> 

♨️Newly Launched at Xeno: 5 Strategies to Minimizing Customer Churn in Retail

pie chart image showing the different between expectations and realities of Customer Churn

Customer churn is a major problem for retailers, costing them billions of dollars each year. But is it only a major cause of customers leaving or not doing business with the brand or does it extends to bigger issues like brand products, market fit, quality, pricing, etc.?🤔

While the specific reasons for churn may vary depending on the business & industry, let’s explore 5 strategies that enable retailers to minimize customer churn. Read the blog here << Minimizing Customer Churn in Retail >>

That’s all for today!

Hope you have a musical weekend ahead🎧

Marketing & Content Strategist

Anisha Arora is an experienced Marketing & Content Professional who often breaks down complex topics for readers here. She collaborates with various teams to seamlessly combine different viewpoints and knowledge about customer retention, CRM, loyalty, and marketing technology. When she's not working, you'll find Anisha sipping coffee and binge-watching her favorite TV shows.


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