Min Read

Summer Secrets!

Published On
May 24, 2024

Biggest Myth: Summer season is the slowest for retailers. Truth is, IT IS NOT. Though it can be tough to engage customers & bring them to shop during this time. But with the right strategies & campaign ideas — retailers can 10X their summer revenue. Our team at Xeno has put together their learnings & years of experience in enabling 550+ brands to make successful CRM Campaigns in our latest ‘Summer Guidebook for Retailers’

Hello Hello Hello,

Is the sun getting closer or is it just me?

NGL, I still believe this is how the Sun works:

In today’s edition:

  • Increase Summer Sales
  • Death of Traditional Loyalty Programs
  • Free Marketing Calendar FY24-25

Increase Repeat Business This Summer: Proven Strategies

With temperatures rising, it can be tough to keep customers engaged and coming back for more. Here’s how to overcome the slump:

☀️Who to Target:

  • Summer Trendsetters: They love the latest styles. Show them curated collections and early access to new arrivals.
  • High-Value Summer Shoppers: They invest in quality summer items. Target them with personalized recommendations.
  • Budget-Conscious Shoppers: They're on the hunt for deals. Offer discounts on summer essentials.
  • Early Birds: They shop in advance. Reward them with exclusive pre-season offers.

☀️Campaign Ideas to Beat the Heat:

  1. Capitalize on Online Sales: People love staying cool indoors during summer. Offer exclusive online discounts with limited-time deals to incentivize online shopping.
  2. Summer Rejuvenation Campaigns: Treat your customers to bundles of sunscreens, after-sun lotion, and hydrating masks with flash sales on summer beauty essentials.
  3. End-of-Summer Deals: See what sold well last summer & offer big discounts on popular items during your mid-year sale.
  4. Vacation Packs: Get travelers ready for summer adventures with convenient bundles & travel-sized products.

Want to dive deep into these strategies? Get your hands on our Summer Marketing Playbook here for more hacks

🎁BONUS HIGHLIGHT: Tried & Tested CHATGPT Prompts to make your CRM Campaign Plan in less than 2 minutes(Page 13)

Why Is Your Points-Based Loyalty Program Failing You?

Feeling the summer slump in customer loyalty too? Traditional points just don't cut it anymore. Customers crave experiences, personalization, and a real connection with the brands they love.

Discover how subscription models, experiential rewards, and gamification are redefining loyalty and building stronger brand connections.

Click here to learn more!

Marketing Calendar for the FY 24-25

Summer is a prime time for retailers to capitalize on cultural and seasonal trends and create campaigns that resonate with consumers. We’ve listed down the possible cultural & seasonal for every month! Get our FREE Marketing Calendar Excel Template here to access them.

That’s all for today. Happy summers ☀️

Marketing & Content Strategist

Anisha Arora is an experienced Marketing & Content Professional who often breaks down complex topics for readers here. She collaborates with various teams to seamlessly combine different viewpoints and knowledge about customer retention, CRM, loyalty, and marketing technology. When she's not working, you'll find Anisha sipping coffee and binge-watching her favorite TV shows.


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