Hello Hello Hello,
Ah, summer. The season of sun, sand, and...slow sales?
Studies show that there’s a 20% drop in customer traffic during summer- ouch! 🤕
The truth is, with people taking vacations and focusing on fun, buying habits tend to shift.
But hey, before you panic, this newsletter is here to rescue you like a glass of lemonade in the scorching heat🧃
Let’s dive in:
The Ultimate Summer Marketing Playbook for Retailers
With temperatures rising and summer vacations in full swing, it can be tough to keep customers engaged and coming back for more when everyone's out and about enjoying the sun and sand.
June and July are the least busy months for retail sales, with a decrease of 2.1% and 0.7% respectively.
The Secret to winning during this season is - “targeting the right customers” with the “right strategies”.
And with our newly launched Summer Playbook, you’ll be prepared for anything.🫡
Here’s a sneak peek of what’s inside the guide for you:👇🏽
- What Customers To Target to Maximize Returns?
- Effective Campaign Ideas to Boost Repeat Sales.
- Boosting your Loyalty Program usage during the summer.
- Low-effort but High-impact Strategies for the seasonal slump.
BONUS HIGHLIGHT: Tried & Tested CHATGPT Prompts to make your CRM Campaign Plan in less than 2 minutes(Page 13)
Get your hands on the Playbook here.
📚Top Resources for the Month
1. Marketing Calendar for the FY 24-25
Summer is a prime time for retailers to capitalize on cultural and seasonal trends and create campaigns that resonate with consumers. We’ve listed down the possible cultural & seasonal for every month?
Get our FREE Marketing Calendar Excel Template here to access them.
2. How Impresario Restaurants increased their repeat sales by 14%- A playbook
Impresario Restaurants recently partnered with Xeno and were able to increase repeat sales by 14% and loyalty program usage by 62% – all thanks to a smarter customer engagement strategy.
We have documented the entire step-by-step strategy on how we made it happen.
You can take a quick look here.
That’s all for today. Happy summers ☀️
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