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Secrets to Customer Retention: From US to India

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Published On
May 18, 2023

From Indian Retailing to that in the US, This edition of 💡 Xeno Pulse has it all! With our two amazing guests, Aparna — Co-founder, Shobitam, Inc, and Shivanee — Fashion Consultant, Ex- Myntra Listen to how Indian Fashion brands are winning customer loyalty globally, along with some tips to strategize your retention: Let’s dive in: #Podcast #Newsletter

Hello Hello Hello,

Remember when you used to listen to the radio in your car?

Or when you'd tune in to your favorite show while you were doing chores around the house? Well, those days are gone.🙃

Looks like Podcasts have become the new radio. In fact a better version of storytelling. And this week we’ve bought 2 such interesting brand stories straight from the US for you.😋

So let’s put on your headphones, hit play & let’s keep brewing the “Tacky Thursday”:

🎙️ How "Desi" Brands are Changing the US Market

cover image of xeno podcast with Aparna Thyagarajan, Co-founder, Shobitam, Inc

In this episode of Retail Reimagined, Aparna Thyagarajan, Co-founder, Shobitam, Inc, shares her vast experience in creating a digital-first brand that represents Indian Ethnicity on a Global Market & How to achieve customer loyalty, retention via Technology and user experience. This 30 min conversation is no less than the epitome of finding the "gap" in the market & building a successful D2C brand from scratch.

Tune into this masterclass to understand about:

➡️ How technology can drive the success of any D2C Brands

➡️ Why is Indian Ethnicity more popular in Global Markets than India?

➡️ What elements in retail can help achieve 39% Customer Retention?

➡️ The Roadmap for going Omnichannel from digital-first brand

<< Listen to the full episode: Episode 11 >>

🎙️Design Thinking in Fashion: Lessons from Amazon, Myntra & Levis

cover image of xeno podcast with Shivanee Dutt, ex-Director, Myntra

In this episode of Retail Reimagined, Shivanee Dutt, Fashion Consultant, ex-Director, Myntra, shares her experience in implementing design thinking & buying behavior of customers to attain maximum return, and about the best practices for creating a customer-centric approach. This 40-minute conversation is no less than a walkthrough of strategies for Fashion Brands.

Tune into this masterclass to understand about:

➡️ The Human Centricity of Buying & Merchandising in Retail

➡️ How Indian Retail is different from that of the US

➡️ Factors responsible to drive “Right-Personalization”

➡️ Effect of Rising Digital Storefronts & Metaverse and How?

<< Listen to the full episode: Episode 10 >>

♨️Newly Launched at Xeno: How to Choose The Best Loyalty Programs

Tiered Loyalty, Paid Programs, Web3, Points & Rewards are some of the common yet non-effective Loyalty Programs in the market. And with so many different types out there, it can be tough to understand which one is right for your business.

image from xeno blog about loyalty programs

In our recent blog post, we'll take a look at six different types of loyalty programs and discuss the pros and cons of each. Read more to gain insights on some tips on how to choose the right program for your business

How to choose the right one for your business →

That’s all for today!

Do revert to this email and tell us which episode did you like the most.

Hope you have a musical weekend ahead.

Until next time!

Marketing & Content Strategist

Anisha Arora is an experienced Marketing & Content Professional who often breaks down complex topics for readers here. She collaborates with various teams to seamlessly combine different viewpoints and knowledge about customer retention, CRM, loyalty, and marketing technology. When she's not working, you'll find Anisha sipping coffee and binge-watching her favorite TV shows.


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