Industry Knowledge
9
Min Read

Loyalty Program Woes? Solved!

impresario, restaurant, customer engagement
Published On
March 28, 2024
TABLE OF CONTENTS

Tired of generic loyalty programs that go unused? Social, a brand by Impresario Restaurants, faced the same challenge. Their program lacked structure, used outdated tech, and offered weak incentives. Customer engagement and loyalty point usage were low. They decided to revamp their program with Xeno The Results? A whopping 62% INCREASE in loyalty program usage! Plus, 14% MORE repeat sales!🚀 Wondering how? Check out the newsletter below👇🏻

Hello Hello Hello,

How are you recovering from the post-Holi blues? Holi is barely over, and here we are with another long weekend already (praise the long leave gods!), this might just be the laziest (and maybe the best?) week ever. 😋

Well, Team Xeno had a blast this Holi, here’s how it went:

Now, I know it's a struggle to snap back into work mode after all that fun. So, to keep things laid back, we're keeping this newsletter short and sweet.

I will just be sharing a few relevant resources and let you get back to that well-deserved relaxation with your cup of Chai and maybe a leftover Gujiya! Let’s dive in:

🚀Unlocking Customer Loyalty: 62% Increase in Loyalty Program Usage (See How!)

Many restaurants struggle with generic loyalty programs that fail to engage customers.

Social, a brand by Impresario Restaurants, faced the same challenge. Their program lacked structure, used outdated tech, and offered weak incentives. Customer engagement and loyalty point usage were low.

Here's how Xeno revamped their program with:

  • Improved Point Management: Clear tracking and expiration for a more valuable program.
  • Personalized Perks: Birthday drinks, tier upgrades, and tailored rewards boosted engagement.
  • Personalized Journeys: Tailored communication based on customer behavior (welcome messages, reward reminders, etc.)
  • Easy Redemption: Track points, get recommendations and redeem rewards via WhatsApp.
  • Workspace Integration: Earn benefits for using Impresario's co-working spaces.

The Results: 62% Increase in Loyalty Program Usage

Not only this, they were also able to increase repeat sales by 14% with their personalisation strategies.

Wondering how they did all of this and more? Check out the details in the attached case study here.

🎁Free Gift: Marketing Calendar for the FY 24-25

March is nuts, right? New financial year kicking off, tons of events and campaigns to handle!

Good news though! Our Ultimate Marketing Calendar 2024 just dropped. It's like a marketer's survival kit!

You'll find tailored campaign ideas, strategies, and important dates for every month, all in one handy Excel sheet. Say goodbye to deadline stress and brainstorm burnout!

Grab it here and simplify your life.

Download the Free Excel Template Here

That's all for today. Have a great long weekend

Marketing & Content Strategist

Anisha Arora is an experienced Marketing & Content Professional who often breaks down complex topics for readers here. She collaborates with various teams to seamlessly combine different viewpoints and knowledge about customer retention, CRM, loyalty, and marketing technology. When she's not working, you'll find Anisha sipping coffee and binge-watching her favorite TV shows.

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