Good Friday Morning,
Hope you had an amazing week. I am all excited for the new quarter & all set to achieve some amazing results🥰️ And ofc, have a lot of fun along.
Well, one thing that will happier is definitely some rain It’s July, like where’s the monsoon.
All I am rooting for is some rain next week. Are you with me?
In today’s edition:
While the luxury market in India is developing steadily to the benefit of both Indian designers and international brands, there’s a missing piece in the fashion jigsaw puzzle — a robust e-commerce sector. The e-commerce names to watch include Ajio Luxe, NNNOW.com, Darveys, Tata CliQ Luxury, and Nykaa.com, which are all jostling for the opportunity to sell luxury goods to India’s wealthy customers.
Learn more here
Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. Such are the challenges that retailers faced during the pandemic.
Almost a third of consumers report better online shopping and delivery experiences during the pandemic and more than 20 per cent report that in-store experiences improved. Consumer-facing businesses have built valuable goodwill among their customers.
Many consumers took a cautious approach to their finances amid the pandemic. Some 42% reduced their overall level of spending and 40 per cent redirected money normally spent on experiences like travelling, towards savings and investments.
The majority of those who spent more time than previously on cooking rather than dining out, being with partners/children, reading, and leading healthier lifestyles, indicate these habits will stick. This illustrates a change in value set for a proportion of the population that is not only influencing preferences but is an opportunity for businesses to better align with what customers really care about.
There has been a huge increase in consumers’ preference for online as their preferred channel. Nevertheless, in-store overwhelmingly remains the channel of choice. Effective omni-channel strategies are more important than ever before. Additionally convenience and quality have become more important to shoppers
State of retail post COVID-19
Our CEO, Pranav Ahuja had an amazing conversation with Dharmender Khanna, Head of Digital Transformation, SSIPL Retail LTD.
Here are some key highlights of their conversation:
How are retailers approaching e-commerce during COVID-19?
Post-COVID, customers became more digitally aware & were very quick to adapt to the digital channels. We expanded our online presence aggressively & were able to generate 2x sales through online channels vs offline during the month of May 2021.
What led to Lotto winning “Best Digital Customer Experience Awards of the year in retail?”
We conducted a survey with our customers where 84% of them said they are fed up with the spam SMSs & email & we didn’t want to become another such brand. This is why we turned to Xeno’s CRM which enabled us to reach out to our customers in the way they want.
Why choose Xeno?
The people at Xeno were always talking about how we win together & the kind of commitment Xeno provides always made us more confident about achieving our revenue goals.
Catch the full conversation here
Popups are a great way to improve your overall conversion rate. Poptin helps you to quickly and smoothly create different types of popups and improve your overall conversion rate and generate new leads.
It’s easy to use, and you don’t need any design knowledge to create eye-catchy popups. Just use Poptin’s drag and drop builder, integrate Poptin with your website, and you’re ready to grow.
That’s all for today folks. Hope you liked today’s edition.
Stay in & stay safe :”)