Industry Knowledge
Min Read

Customer Engagement Before It Was Cool

xenopulse 132 edition
Published On
July 20, 2023

Discover how brands won at customer engagement with their interactive games & rewards program in the 90s:

Hello Hello Hello,

How many of you remember eating O’Yes Puffs? Those yummy snacks from the '90s? They melted in our mouths, leaving us wanting more!

It's funny how such small things can bring back the fondest memories.

I can still remember the excitement of tearing open a packet, feeling the anticipation build up as I reached inside, hoping to find that precious scratch card that offered free toys or extra packs – so exciting!🤩

Looking back, it's incredible how O’Yes cracked the code of customer engagement way ahead of its time.

So today, we thought to take a trip down memory lane and revisit some great examples of Reward Programs that existed way before it was cool:

Let’s start munching –

🍟 Doritos "Free Music Downloads” Campaign:

Doritos' "Free Music Downloads" was a customer engagement campaign by Frito-Lay that ran from 2005 to 2007. This offered consumers free music (of different genres) downloads with the purchase of Doritos chips.

To redeem it, consumers had to enter the code on the bag at the Doritos website. Over five million free music downloads were redeemed during this period also boosting the sales of Doritos by 10%.

🍔 McDonald's Monopoly Game of the Engagement Fame:

McDonald's Monopoly game is a classic example of a rewards program that drove repeat purchases. Customers received & collected game pieces with their food, and combined them to win prizes (free menu items to cash rewards and even luxury cars.)

The rarest of game pieces and the chance to win big kept customers flocking to McDonald's during the promotion period. The game awarded over $500 million in prizes, including a grand prize of $1 million.

🥤 Coca-Cola Classic “Look at the Cap” Program:

Coca-Cola launched a program where customers could collect points from bottle caps and redeem them for merchandise, and even data & SMS packs.

This program gained popularity during the early days of the Internet & SMS as customers chose Coca-Cola over other drinks for data & SMS rewards.

🖌️ Camlin’s FREE Art Kit Program:

Camlin introduced an "Art Kit Offer" during the early 2000s with the agenda of getting children excited about the brand. Customers purchasing a specific set of Camlin art packs received a complimentary coloring & children's activity book.

Later in the early 2010s, the brand also incentivized children by giving them a discount voucher for KidZania theme park - leading to increased sales.

✈️ American Airlines Advantage Program for Flyers:

American Airlines introduced the AAdvantage program in the 1980s, but it gained popularity throughout the 1990s. This was one of the first frequent flyer programs that allowed customers to earn miles for every flight.

These points can be redeemed for free flights, upgrades, and travel rewards with over 100 airlines, hotels, and car rental partner companies.

These reward programs were way ahead of their time, and there's so much modern brands can learn from them. 🤚🏽

It's all about creating that special connection with your customers. Make them feel like they are part of something exciting and exclusive. Offer rewards that align with their interests and desires.

In the end, it's the little things that matter – those simple yet delightful experiences that make us smile and keep us coming back for more

Can you think of more such programs? Let us know by replying in the email:

📚 Story of the Week: How to Choose The Best Loyalty Program🤔

Now that we know Loyalty & Customer Engagement Programs have been a part of the business world for ages, it is also important to note that the effectiveness of these programs has changed over the years.

Traditional tiered-based or earn & burn programs no longer excite today's smart customers who seek more interaction. To find the best fit for your business, our recent blog outlines the pros & cons of six different types of loyalty programs & suggests how to choose the best one for your business.

Read Here: << 6 Types of Customer Loyalty Programs >>

That’s all for today!

Hope you have a nostalgic week ahead😁

Until next time!

Marketing & Content Strategist

Anisha Arora is an experienced Marketing & Content Professional who often breaks down complex topics for readers here. She collaborates with various teams to seamlessly combine different viewpoints and knowledge about customer retention, CRM, loyalty, and marketing technology. When she's not working, you'll find Anisha sipping coffee and binge-watching her favorite TV shows.


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