Industry Knowledge
Min Read

Black Friday: The Diwali Afterglow

diwali, black friday, retail, campaign
Published On
October 26, 2023

Worried About Sales Slump After Diwali? Here's a plot twist: Black Friday is lurking just 10 days after Diwali this year, and it's your golden ticket to keep the shopping frenzy alive! And before you ask, "Is Black Friday really a big deal in India?" Well, the answer is a resounding yes! So, how can you make the most of this opportunity for your business? Dive into this week's edition to find out.

Hello Hello Hello,

Diwali is just around the corner, and you're probably busy planning your sales and promotions.

It's easy to get carried away with Diwali marketing, and rightly so, Diwali is one of the high sale time for retailers all across.

But here's a reminder: Black Friday is just around the corner, a mere 10 days after Diwali this year. And it is going to be your chance to not let the shopping frenzy fizzle out post-Diwali.

Let’s explore and talk about some best-performing strategies for Black Friday Sale

📅 The Rise of Black Friday Trend in India:

You might be wondering, "Is Black Friday really a big deal in India?" Well, the answer is a resounding yes!

The numbers don't lie - over the past few years, Black Friday sales in India have consistently grown, with consumers eagerly awaiting the chance to snag the best deals. It's not just about discounts; it's become a cultural phenomenon.

👉🏻 In 2022, Indian consumers spent a record $6.5 billion on Black Friday, up 25% from the previous year.

👉🏻 The top-selling categories on Black Friday in India were electronics, apparel, and home appliances.

👉🏻 The average Indian consumer spent $100 on Black Friday in 2022.

👉🏻 The majority of Black Friday shoppers in India were between the ages of 25 and 34.

👉🏻 The top cities for Black Friday sales in India were Delhi, Mumbai, Bengaluru, and Chennai.

👉🏻 The top reasons for shopping on Black Friday are to get good deals on desired products (65%), to find unique gifts for friends and family (42%), and to take advantage of limited-time discounts (38%).

To sum it all up, It's your golden ticket to increased sales, customer loyalty, and a solid year-end performance.

🤑 5 Black Friday Strategies to Use this Season:

Offer Targeted Discounts

Sure, offering discounts to everyone is nice, but we can do better!

Make your customers feel extra special by giving them discounts that match their needs.

For example: For first-time visitors, a generous 30% discount could be a real attention-grabber. Meanwhile, loyal customers might appreciate a $30 discount bundled with free shipping.

Launch New Products just before Black Friday Sale

Fact: customers are always excited about new arrivals.

Use that excitement to sell by adding new products to your store. Do that just before—or even during—Black Friday. This way, your store will be even more enticing to customers looking for the best deals.

Upsell & Cross-Sell

Recommend related or premium items when they add a product to their cart, strategically placing these offers on the cart page or during checkout. Clearly communicate the advantages or savings of these additional products. Explore bundle discounts for buying the main product and its complements. This approach raises order values and expands product exposure, driving revenue growth on Black Friday.

Reduce shopping cart abandonment

Boost conversion rates by deploying targeted abandoned cart email campaigns. These emails should highlight time-sensitive discounts and exclusive offers, reminding customers of their abandoned items and urging them to complete their purchases.

Go Big On Ads

Black Friday is a prime time to amplify your advertising efforts and reach a wider audience.

Create captivating ad content showcasing your top deals and exclusive promotions. Implement precise audience segmentation to deliver ads to the individuals most likely to convert, optimizing your outreach for the best results.

Need help with your Black Friday marketing strategy? Get in touch with our experts:

Talk to our experts today

That’s all for today!

Hope you liked today’s edition.

Stay lit (literally and figuratively)!

Until next time!

Marketing & Content Strategist

Anisha Arora is an experienced Marketing & Content Professional who often breaks down complex topics for readers here. She collaborates with various teams to seamlessly combine different viewpoints and knowledge about customer retention, CRM, loyalty, and marketing technology. When she's not working, you'll find Anisha sipping coffee and binge-watching her favorite TV shows.


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