Industry Knowledge
Min Read

5 Mistakes Retailers MUST AVOID This Season

shopping, spring
Published On
February 29, 2024

Spring is in the air, and so is the pressure to hit those quarter-end sales targets💰 Want to know the 5 common pitfalls to avoid and crush your quarter-end goals? Learn more below & maximize your sales potential this spring.

Hello Hello Hello,

Happy Leap Day everyone!

Did you know that in some cultures, February 29th is considered "Bachelor's Day," where traditionally, women propose to men?  Talk about a plot twist, right?

Well, there’s another plot twist waiting to happen for your business numbers. Spring is in the air, and so is the pressure to hit those quarter-end sales targets

And while we all know it's a time for fresh starts, it can also be a season of missed opportunities for retailers. Dive into this newsletter & make sure your business is ready to leap into action:

🫣5 Common Mistakes to Avoid during the seasonal shifts

Ignoring the Early Bird:

Did you know that 46% of shoppers start browsing for spring styles by February? Start teasing your spring offerings early, generate excitement, and be the first to capture their attention.

The Fix: Start teasing spring arrivals in your marketing calendar well before the official season change. Offer early access to loyal customers to create a sense of exclusivity and excitement.

Over-Reliance on Discounts

Sure, slashing prices can be tempting, but over-reliance on discounts can hurt your profit margins and devalue your brand in the long run. Instead, focus on offering unique value propositions, like curated

The Fix: Instead of a generic "20% off everything" sale, consider promoting curated product bundles or limited-edition collections that tap into the "new season, new me" mentality all at a slightly discounted price.

Price Perplexity

58% of shoppers compare prices online before buying in-store. In reality, customers usually see a huge difference between online prices on market places & in-store prices. The Fix: Ensure your prices are competitive across all channels, online and offline. No one wants to feel like they're overpaying. Also, train your sales staff to be knowledgeable about your online pricing and address customer concerns effectively.

Forgetting the Post-Purchase Experience

So, you made the sale, high-five! But hold up, the game isn’t over yet. Don’t forget your customers once they've swiped their cards.

The Fix: Make the post-purchase experience a breeze. Offer seamless returns and exchanges, keep customers informed about their orders, and personalize their post-purchase communication with recommendations and loyalty program updates.

Neglecting Your Loyal Shoppers

Most marketing efforts are focused on attracting new customers, neglecting the valuable relationships you've built with existing ones.

Loyal customers are 5 times more likely to repurchase and spend 3 times more per transaction compared to new customers.

The Fix: Show your loyal customers some love! Offer them exclusive early access to spring collections, reward them with personalized discounts, and run loyalty programs that make them feel valued.

📚Looking for ideas to boost repeat sales this March? This Resource is for you:

Steal top strategies that our clients at Xeno have been using to CRUSH MARCH SALES year-on-year

Here’s a sneak peek of what’s inside the guide for you:

  • Strategies to Maximize Holi Sales For QSR brands
  • Strategies to Maximize Holi Sales for beauty & skincare brands
  • Mid-season Sale Blueprint for Fashion Brands

Download the March Marketing Guide for Free here

That’s all for today.

Enjoy the Leap Day, and may the odds (and sales figures) be ever in your favor!

Marketing & Content Strategist

Anisha Arora is an experienced Marketing & Content Professional who often breaks down complex topics for readers here. She collaborates with various teams to seamlessly combine different viewpoints and knowledge about customer retention, CRM, loyalty, and marketing technology. When she's not working, you'll find Anisha sipping coffee and binge-watching her favorite TV shows.


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