Retail Reimagined
Yours, Digitally!
| Episode
22 mins

Uncover the Mistakes Retailers make with Customer Data


The fifth episode features Jermina Menon, Founder, An entrepreneur with 25 years of experience in retail and FMCG Marketing. Her strengths are business strategy, brand marketing & digital strategy. With, she helps SME entrepreneurs re-engineer their business for efficiency & offer strategic marketing solutions that deliver ROI. The 30-minute conversation flows around the importance of ‘relevant data’ in customer loyalty, how to get Leadership aligned around data, and bringing Qualitative information from Quantified Data!



Jermina Menon

Founder, Knowetic(.)in

Jermina Menon is a strategic marketing consultant and entrepreneur with over 10 years of experience in the marketing and sales industry. She is the founder of Knowetic(.)in, a strategic consulting venture that helps SME entrepreneurs re-engineer their business for efficiency and offer strategic marketing solutions that deliver ROI. Jermina has a proven track record of success in helping businesses grow their sales and profits. She has worked with a wide range of businesses, from small startups to large corporations, and has helped them to achieve their marketing goals.


Jitendranath Patri

Consulting Partner

Jitendranath Patri is a seasoned business professional with over 25 years of experience in the retail industry. He has deep knowledge in retail management, marketing, CRM, and customer loyalty. He works with Xeno as a consulting partner, driving innovation in CRM and loyalty strategies for retailers. Jitendranath also hosts a podcast called Retail Reimagined where he engages experienced retail professionals in insightful discussions.

Retail Reimagined is a podcast series that features CXOs from the retail industry who are at the forefront of digital transformation and customer-centricity.

Yours, Digitally! is a digital personalisation podcast dedicated to leadership & marketing teams of retail brands who are looking to shift from conventional marketing to digital personalized marketing like Amazon, Spotify & Netflix have already done.




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