Retail Reimagined
Yours, Digitally!
| Episode
24 mins

Rethinking your CRM strategy in the new world of COVID-19


Join Xeno's co-founder, Ayushmaan Kapoor, in an insightful episode featuring Mr. Nazif Tejani, a CRM and Customer Lifecycle Marketing expert in the retail industry. With a decade of experience leading CRM initiatives for renowned brands like House of Anita Dongre, Trent Hypermarket, and Flipkart, Mr. Tejani currently heads CRM for Bestseller India's portfolio of brands. In this episode, gain valuable insights on how retailers can adapt and realign their CRM strategies to navigate the impact of COVID-19. Explore key topics such as the evolving role of CRM in the current landscape, effective approaches to acquiring new customers using CRM databases, the rise of new digital marketing channels, the need for organizational structure evolution, merging KPIs of offline and eCommerce stores, and the importance of restructuring loyalty programs to stay relevant to customers.



Nazif Tejani

Lead CRM Marketing, Bestseller India

Nazif Tejani is a seasoned marketing professional with over 15 years of experience in the fashion and retail industry. He is currently the Head of Customer Relationship & Retention Marketing at BESTSELLER India, where he leads a team of marketing professionals responsible for developing and executing customer retention strategies across the JACK&JONES, VERO MODA, ONLY, and SELECTED HOMME brands. Nazif has a proven track record of success in developing and implementing innovative marketing campaigns that have resulted in significant increases in customer loyalty and retention. He is also an expert in using marketing technology to drive customer engagement and improve the customer experience. In his previous role at House of Anita Dongre Limited, Nazif was responsible for leading the CRM marketing team. He successfully launched the brand's first loyalty program, which resulted in a significant increase in customer retention. He also developed and implemented a number of successful digital marketing campaigns that helped to increase brand awareness and drive sales. Nazif is a highly motivated and results-oriented professional with a passion for marketing. He is also a strong team player and is always willing to go the extra mile to achieve his goals.


Ayushmaan Kapoor

COO & Founder at Xeno

Ayushmaan Kapoor is the founder & COO of Xeno. Ayushmaan & Pranav started Xeno together in 2015 and together have a vision to make Xeno the #1 customer intelligence platforms for retailers all across.  Outside of work, Ayushmaan finds joy in traveling to the hills and often takes short trips to recharge & rejuvenate

Retail Reimagined is a podcast series that features CXOs from the retail industry who are at the forefront of digital transformation and customer-centricity.

Yours, Digitally! is a digital personalisation podcast dedicated to leadership & marketing teams of retail brands who are looking to shift from conventional marketing to digital personalized marketing like Amazon, Spotify & Netflix have already done.




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