Retail Reimagined
Yours, Digitally!
| Episode
18 mins

Evolution of CRM in marketing


Join Principal Consultant Jitendranath Patri as he discusses the evolution of CRM marketing with Mr. Ajay Kelkar, a seasoned professional with 30 years of experience. Gain insights into personalized marketing strategies in this insightful episode.



Ajay Kelkar

Leadership Coach & Partner, Reflexion

Ajay Kelkar is someone who’s had a long career of close to 30 years - starting off at P&G in FMCG before moving to retail management with Shoppers Stop, then on to HDFC Bank where he led the marketing efforts as its CMO. At HDFC bank, he laid the foundations for the analytics strategy that propelled the bank’s growth. Post which the entrepreneurial bug took over and he set up Hansa Cequity along with the R K Swamy Hansa Group. Hansa Cequity is today India’s leading customer marketing agency - where Ajay as one of the co-founders was responsible for evangelising the adoption of customer analytics across diverse industries such as Automotive, Retail, Banking amongst others.


Jitendranath Patri

Consulting Partner

Jitendranath Patri is a seasoned business professional with over 25 years of experience in the retail industry. He has deep knowledge in retail management, marketing, CRM, and customer loyalty. He works with Xeno as a consulting partner, driving innovation in CRM and loyalty strategies for retailers. Jitendranath also hosts a podcast called Retail Reimagined where he engages experienced retail professionals in insightful discussions.

Retail Reimagined is a podcast series that features CXOs from the retail industry who are at the forefront of digital transformation and customer-centricity.

Yours, Digitally! is a digital personalisation podcast dedicated to leadership & marketing teams of retail brands who are looking to shift from conventional marketing to digital personalized marketing like Amazon, Spotify & Netflix have already done.




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