Retail Reimagined
Yours, Digitally!
| Episode
30 mins

Retail Transformation To A Customer Led Market


The first episode features Shifali Singh, CMO - Retail & E-commerce at BIBA Apparels. She comes with two decades of experience in the retail industry and has worked with brands like Shoppers Stop, Marks & Spencer, Benetton Group, and now at Biba Apparels. The half-hour conversation flows around Customer led marketing, the History of personalisation, Reforms in the retail ecosystem, and the Future of Retail.



Shifali Singh

CMO- Retail and Ecommerce, BIBA Apparels

Shifali Singh, the Chief Marketing Officer (CMO) of Retail and Ecommerce at BIBA Apparels, is a dynamic young leader with over 18 years of experience in the fields of E-Commerce and Lifestyle Retail. She possesses robust entrepreneurial expertise, particularly in Start-up Ventures, Strategic Alliances, Fashion Trend Forecasting, and Product Management. Shifali is known for her proficiency in developing the capabilities of cross-functional team members, ensuring their growth and effectiveness. With her strong background in Profit Center Management, Shifali consistently contributes ingenious strategic initiatives and introduces fresh methodologies in various areas such as Business Planning, Retail Strategy, Sustainable Process Excellence, Fast-paced Revenue and Profit growth, and maximizing talent capabilities. She aims to enhance organizational value and performance by leveraging her expertise and innovative approaches.


Jitendranath Patri

Consulting Partner

Jitendranath Patri is a seasoned business professional with over 25 years of experience in the retail industry. He has deep knowledge in retail management, marketing, CRM, and customer loyalty. He works with Xeno as a consulting partner, driving innovation in CRM and loyalty strategies for retailers. Jitendranath also hosts a podcast called Retail Reimagined where he engages experienced retail professionals in insightful discussions.

Retail Reimagined is a podcast series that features CXOs from the retail industry who are at the forefront of digital transformation and customer-centricity.

Yours, Digitally! is a digital personalisation podcast dedicated to leadership & marketing teams of retail brands who are looking to shift from conventional marketing to digital personalized marketing like Amazon, Spotify & Netflix have already done.




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