Retail Reimagined
Yours, Digitally!
| Episode
38 mins

Loyalty in the Age of Data: Building Lasting Relationships


In the sixth episode of Retail Reimagined, Nazif Tejani, CRM Lead at Bestseller India, shares his extensive expertise in the CRM and loyalty field, having worked with well-known brands like Bestseller, House of Anita Dongre, and Flipkart. He was instrumental in the launch of Flipkart's pioneering loyalty program, Flipkart First, in the e-commerce industry. In this 40-minute discussion, he covers a range of topics, including segmentation and data analysis, point-based loyalty programs, and customer recommendations. Tune in to gain insights into the latest trends in Data, Loyalty, and Growth.



Nazif, Tejani

Lead CRM Marketing, Bestseller India

Nazif Tejani is a seasoned marketing professional with over 15 years of experience in the fashion and retail industry. He is currently the Head of Customer Relationship & Retention Marketing at BESTSELLER India, where he leads a team of marketing professionals responsible for developing and executing customer retention strategies across the JACK&JONES, VERO MODA, ONLY, and SELECTED HOMME brands. Nazif has a proven track record of success in developing and implementing innovative marketing campaigns that have resulted in significant increases in customer loyalty and retention. He is also an expert in using marketing technology to drive customer engagement and improve the customer experience. In his previous role at House of Anita Dongre Limited, Nazif was responsible for leading the CRM marketing team. He successfully launched the brand's first loyalty program, which resulted in a significant increase in customer retention. He also developed and implemented a number of successful digital marketing campaigns that helped to increase brand awareness and drive sales. Nazif is a highly motivated and results-oriented professional with a passion for marketing. He is also a strong team player and is always willing to go the extra mile to achieve his goals.


Jitendranath Patri

Consulting Partner

Jitendranath Patri is a seasoned business professional with over 25 years of experience in the retail industry. He has deep knowledge in retail management, marketing, CRM, and customer loyalty. He works with Xeno as a consulting partner, driving innovation in CRM and loyalty strategies for retailers. Jitendranath also hosts a podcast called Retail Reimagined where he engages experienced retail professionals in insightful discussions.

Retail Reimagined is a podcast series that features CXOs from the retail industry who are at the forefront of digital transformation and customer-centricity.

Yours, Digitally! is a digital personalisation podcast dedicated to leadership & marketing teams of retail brands who are looking to shift from conventional marketing to digital personalized marketing like Amazon, Spotify & Netflix have already done.




Xeno Podcasts

Tool and strategies Retail teams need to help their companies grow

View All Episodes

Subscribe to Xeno Pulse

Bi-weekly Marketing Newsletter with Exclusive Insights and Top-Notch Analysis

xeno pulse
🎉Thanks for subscribing to Xeno Pulse. We’re so glad to have you as a part of this community.

We have just dropped a confirmation email to your email ID. If you can't find us, check your spam & move us to your inbox so that you don’t miss out on any updates 🤞

Welcome aboard! 🚀
⚠️ Oops! Something went wrong while submitting the form. Please resubmit or contact us here.