With new regulations surrounding lockdown in effect, retail stores across India are gradually opening up. But, as with anything re-opening a retail store should also follow a strategic approach to ensure safety & sales. While researching the best tips and procedures for re-opening your stores we also came across many trends that showcased how many retail businesses are exceeding their sales expectations. As a tip, you should think you are opening your store for the first time. This way, you will be pumped and ready to make the re-opening of your store a success. So, here are tips you can keep in mind while re-opening your store.
Make Your Marketing Communication Actionable: Though customers are ready to go out and spend on their favourite brands, they are keeping their choices limited to the number of showrooms they intend to shop from. Meaning, that every communication that you send out, whether, from email, SMS, or social media should motivate the customers to come to the store or website to find out more. So, here are some tips for you to communicate the same.
Reassess Your Store’s Layout & Shop-Ability: This time around, you will be opening your stores with one very important practice to be kept in mind. That is, “The Practice Of Social Distancing”. You need to ensure your shoppers are able to maintain social distancing all the while being consuming your store experience. So, here are some tips for you to achieve the same.
Though these may seem like simple tips, if your brand is able to implement them successfully, you will ensure the safety of your customers all the while being able to generate sales. With the lockdown opening up, your brand has an opportunity to stand out from the crowd and be relevant even after the lockdown is over.