Prashant Kumar

Lead Consultant

With over 7+ years of experience in his field, Prashant brings a wealth of knowledge and expertise in customer analytics, Retail, and Data Strategy. Prashant works closely with our clients to provide strategic guidance and innovative solutions for their business. When he's not deciphering data puzzles, Prashant enjoys exploring new hiking trails and finding peace in the beauty of nature.

Articles by

Prashant Kumar

Browse all articles

Industry Knowledge

Jul 31, 2023

Retail Analytics 101: Leveraging Customer Data for Enhanced Business Insights

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Industry Knowledge

Jul 31, 2023

The Death of Traditional Loyalty Programs! Why Is Your Points-Based Loyalty Program Failing You?

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Industry Knowledge

Jul 10, 2023

A Short Guide on The Importance of Customer Retention for Retailers & D2C Brands

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How-Tos

Jun 8, 2023

How a CRM can Change your D2C Business Forever?

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Industry Knowledge

Jun 8, 2023

A Complete Guide to Retail Analytics

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Best Practices

Jul 19, 2023

Utilising Video-Shopping to Generate Sales During COVID-19

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How-Tos

Jul 19, 2023

Generate 100x SMS Marketing ROI

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How-Tos

Jul 19, 2023

5 ways to win this festive season

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Prashant Kumar

Articles by

Prashant Kumar

Retail Analytics 101: Leveraging Customer Data for Enhanced Business Insights

The Death of Traditional Loyalty Programs! Why Is Your Points-Based Loyalty Program Failing You?

The Magic of Data: How Customer Segmentation Drives Business Success

Customer Retention - The Subtle Art of Giving a F*ck (About Your Customers)

5 things you are doing wrong with Customer Segmentation

What is a Customer Data Platform? And Why do you need one?

A Short Guide on The Importance of Customer Retention for Retailers & D2C Brands

How a CRM can Change your D2C Business Forever?

A Complete Guide to Retail Analytics

Utilising Video-Shopping to Generate Sales During COVID-19

Generate 100x SMS Marketing ROI

5 ways to win this festive season

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