Tid bits to make your customer's Diwali shopping fun
Historically, Diwali has always been a festival that denotes prosperity and positivity. It is during this festival that businesses across India and even in some parts of the world buckle up to handle the huge amount of ready-to-buy customers that throng their outlets and eCommerce stores. Diwali is a festival around which e-commerce giants like Flipkart & Amazon run mega sales across their platforms selling billions of dollars of products in just a mere a week or so. Right from street hawkers to retail giants, everyone earns money and mostly everything gets sold out. The buying frenzy during Diwali is unmatchable.
This Diwali is bound to be a competitive challenge for brands across industries, especially retail where the competition is already very stiff. To be successful this Diwali, everything needs to go right from brand positioning to product selection to marketing.
To help you win at marketing, Xeno’s marketing strategy who’s responsible for over 100 retailers generating a 100x+ ROI is sharing 5 tips along with real brand examples so that you can win this Diwali. Here you go:
It is the time of the year when all of your revenue goals can be achieved. And the only way forward is to have a robust CRM that delivers personalized campaigns to your customers at a time and channel of their preference. Not only this, you need to have crystal clear clarity on your annual brand objectives. As ad clutter intensifies, brands have to work harder and smarter to stand out. It’s that time of the year when wallets are loosened up and spending propensity is at an all-time high. Also hitting stratospheric heights is the traffic and the clutter.
It’s important to have a set strategy and objective before getting into the war and standing out in the festive season. It can be either, using this festive advantage to complete your CRM goals or have a tailor-made limited-time strategy to achieve your brand’s revenue goals. The main goal being having a clear idea of what the objectives are, and what the strategy is to achieve them.
People behave differently from each other, they have different beliefs and different values. That is why it becomes essential for your brand to understand and tap into the behavior of your audience to derive insights enabling you to generate maximum sales and deliver relevant marketing campaigns with minimum effort.
For example, if you want to promote T-shirts, you should go through your customer database and create a bucket of customers who have bought T-shirts from your brand in the past. This way, you will be able to retain your customers from trying T-shirts of any other brand all the while reducing your cost and increasing profit.
“Retaining a customer is 20% cheaper than acquiring a new one”
Here are some categories you can leverage the power of identifying your customer behavior to run successful campaigns on Facebook to increase sales and reduce the budget:
Xeno’s clients also use a curated list of audiences that is selected by Artificial Technology to deliver their Facebook Ad campaigns to. And these audiences have generated up to 200X ROI for many of our clients. Learn more about them here.
Brands with a sound multichannel marketing strategy retain 89% of their customers on average. But, as with everything, it becomes confusing on what channels to leverage.
Digital consumption has increased by more than 40% during the last two years, meaning more people are spending time online. Channels such as Instagram, Linkedin, Google, Facebook, Hotstar, etc are on a tremendous rise.
But for brands looking to get the most bang out of their buck, it becomes essential to identify channels that work best for them. It is essential to identify which channels your customers are active on in order to optimize content and strategy according to channels.
If your customer cannot see your product, they won’t buy it. If you show too many of them, they will get confused and won’t buy it. With some initial thought and planning, you can ensure to create a balance between these two polar situations. Which is much more essential in these times. Here are some examples.
If you browsed a product on Amazon, you probably might receive an email later offering a discount from Amazon. This type of email communication is part of a very large shift in marketing that’s taking place. Called Personalised marketing, it involves the practice of delivering brand communication targeted to an individual prospect.
According to research by Gartner, 50% of marketing leaders are pursuing one-to-one personalization.
Here are some ways you can personalize your customers experience online:
This may seem hard but is quite easy. Our clients such as Forever New, Biryani By Kilo, Taco Bell, and others are already able to talk to their customers and pitch their products for purchase consideration by following a very 3-step process with a Next-Gen CRM.