Industry Knowledge
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Weekly update: Your Diwali Campaign is a HIT

diwali strategy
Published On
October 12, 2022

Stay up-to-date with retail top brand's diwali strategy and celebrate the success of your Diwali campaign. Discover the strategies and insights that made their campaign a hit, and unlock new possibilities for future marketing success.

Were you expecting this message to land in your inbox about your latest Diwali campaign?

If Yes, then we got you at the right time🫱🏽‍🫲🏽

Hey There,

This week has been crazy for us. Like CRAZYY.😱

We launched our Diwali Campaign Guide Book 2022 for Retailers

(apologies for bragging) but we got TREMENDOUS Responses😭

Some even reverted us saying we’ve done a Terrible Job,

Look yourself:

So, we thought of sharing a sneak peek of what the guide is all about in this edition,

Let’s start brightening your marketing campaigns🪔:

💥Marketers & Diwali: The Rockstar Duo

Fashion. Footwear. Chocolate. Sweets. Gifts. Accessories. and whatnot!

The festive season, especially Diwali is about the above things.

Brands from around the world take part in this seasonal frenzy.

After all, it’s not just another one-day event,

But a period of golden opportunities where brand focus to escalate their economic activities.

Why do we say so? Let’s analyze some numbers:

🧨Why the hype around Diwali? A look-back

  • Diwali season generated Rs. 1.2L crore business, the highest in the last 10 years in 2021
  • 2021 saw a 23% y-on-y sales growth
  • Online sales during the 2022 festival season are likely to grow 28% year on year to touch $11.8 billion
  • The launch of new e-commerce models such as live & video commerce is further driving the growth of online shoppers during the festive period

Let’s learn how you can boost your Diwali Marketing Campaigns:

🪔5 strategies to Focus on this Diwali:

Despite all these terrific numbers,

Many Retail Marketers still use the same 10-year-old campaign ideas for Diwali.

If you’re one of them, let me tell you,

Your campaign might not hit the jackpot.😳

But … Worry not! We have some sweet news for you!

Here are 5 ways you can make your campaign make more noise than any Diwali cracker:

  1. Aligning CRM with Marketing Campaigns🔗

Do not blindly compete for costly ads. Understand your goals and challenges, understand how your customer's loyalty is and then devise a strategy based on that.

Knowing which customer segment to target can help you save 20% to 30% of your ad budget.

  1. Don’t Send Every Campaign to Every Customer❌

One product doesn’t fit all. The same goes for marketing campaigns. Focus on leveraging the power of identifying your customer’s behavior and then running campaigns to increase sales & reduce the budget.

Use Artificial Intelligence to analyze your data & figure out the best customers to target this time

  1. Reactivate your Dormant customers Again😴

Diwali is the time when a customer is most sensitive to purchase. They are in a total mood to loosen their wallet and spend the bonus they’ve received.

And this gives brands a perfect opportunity to reactivate their dormant customer. Giving discounts, sending convincing messages, and selling what your customers actually need thus become the need of the hour!⌚

Well, Well…

4th and 5th strategies are something that will definitely catch your customer’s attention.

Besides these, we’ve also discussed some mind-blowing campaign ideas that will generate results, guaranteed!🧑🏽‍⚖️

Are you part of the 250+ marketers who have benefitted from the guide? No?

What are you waiting for then?

Check out ✨Xeno Diwali Campaign Guide Book 2022

Xeno Diwali Rap: Ft. Founders

We made a Diwali rap last to last year. Check here: 'Scene Kya Hai?'

We are planning to make a Diwali Video this year also. And we’re on a mission to collect good ideas (thanks to our founders🥲, for assigning us the responsibility).

Why not hit us up with the craziest, noisiest yet sweetest idea you’ve got?🧨 I'll look forward to your reply (read: please help us!)

That’s all for today.

Hope you have the brightest week ahead. 💪🏽

Marketing & Content Strategist

Anisha Arora is an experienced Marketing & Content Professional who often breaks down complex topics for readers here. She collaborates with various teams to seamlessly combine different viewpoints and knowledge about customer retention, CRM, loyalty, and marketing technology. When she's not working, you'll find Anisha sipping coffee and binge-watching her favorite TV shows.


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