Were you expecting this message to land in your inbox about your latest Diwali campaign?
If Yes, then we got you at the right timeđŤąđ˝âđŤ˛đ˝
Hey There,
This week has been crazy for us. Like CRAZYY.đą
We launched our Diwali Campaign Guide Book 2022 for Retailers
(apologies for bragging) but we got TREMENDOUS Responsesđ
Some even reverted us saying weâve done a Terrible Job,
Look yourself:
So, we thought of sharing a sneak peek of what the guide is all about in this edition,
Letâs start brightening your marketing campaignsđŞ:
Fashion. Footwear. Chocolate. Sweets. Gifts. Accessories. and whatnot!
The festive season, especially Diwali is about the above things.
Brands from around the world take part in this seasonal frenzy.
After all, itâs not just another one-day event,
But a period of golden opportunities where brand focus to escalate their economic activities.
Why do we say so? Letâs analyze some numbers:
Letâs learn how you can boost your Diwali Marketing Campaigns:
Despite all these terrific numbers,
Many Retail Marketers still use the same 10-year-old campaign ideas for Diwali.
If youâre one of them, let me tell you,
Your campaign might not hit the jackpot.đł
But ⌠Worry not! We have some sweet news for you!
Here are 5 ways you can make your campaign make more noise than any Diwali cracker:
Do not blindly compete for costly ads. Understand your goals and challenges, understand how your customer's loyalty is and then devise a strategy based on that.
Knowing which customer segment to target can help you save 20% to 30% of your ad budget.
One product doesnât fit all. The same goes for marketing campaigns. Focus on leveraging the power of identifying your customerâs behavior and then running campaigns to increase sales & reduce the budget.
Use Artificial Intelligence to analyze your data & figure out the best customers to target this time
Diwali is the time when a customer is most sensitive to purchase. They are in a total mood to loosen their wallet and spend the bonus theyâve received.
And this gives brands a perfect opportunity to reactivate their dormant customer. Giving discounts, sending convincing messages, and selling what your customers actually need thus become the need of the hour!â
Well, WellâŚ
4th and 5th strategies are something that will definitely catch your customerâs attention.
Besides these, weâve also discussed some mind-blowing campaign ideas that will generate results, guaranteed!đ§đ˝ââď¸
Are you part of the 250+ marketers who have benefitted from the guide? No?
What are you waiting for then?
Check out â¨Xeno Diwali Campaign Guide Book 2022â¨
We made a Diwali rap last to last year. Check here: 'Scene Kya Hai?'
We are planning to make a Diwali Video this year also. And weâre on a mission to collect good ideas (thanks to our foundersđĽ˛, for assigning us the responsibility).
Why not hit us up with the craziest, noisiest yet sweetest idea youâve got?𧨠I'll look forward to your reply (read: please help us!)
Thatâs all for today.
Hope you have the brightest week ahead. đŞđ˝
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