Good Friday afternoon,
Here's a friendly reminder for you to get out of your blanket if you haven't already. (or not, idk it's freaking cold in north India).
And to all the Mumbaikers out there, I hope you’re enjoying the sun. Anyhow, we’re back with the marktech and retail updates of the week. Get a hot cup of coffee and enjoy reading :)
Personalisation requires businesses to get up close and personal with their customers.
And when they get too close, that can lead to problems. Here’s what can happen:
Learn more about the dangers of going wrong here >
With the uncertainty of 2020 continuing to cast its shadow, those stores still in the game are embracing all they can in an effort to keep their customers loyal. For that, both relationship tips and loyalty marketing can go a long way.
As global markets become increasingly commoditized, adopting digital loyalty solutions is a key differentiator. While enabling brands to leverage participating consumers’ data to customize products, services and marketing campaigns, it also improves user experience by making it more seamless and secure.
Brands are building closer bonds with current customers using CRM (customer relationship management) systems and building out ecosystems that enhance user loyalty by improving service quality.
Apparel companies can “hyper-personalize” their marketing by using new technologies that are already being employed by other companies. For instance, Walgreens relaunched its customer loyalty program, allowing it to move its IT resources and on-premises applications to a cloud platform.
Earlier this year, Mukesh Ambani-owned Reliance Industries Limited (RIL) announced that it had signed a deal with Kishore Biyani’s Future Group to acquire assets in its retail business for an amount of Rs 24,713 crore.
Soon after the deal was announced, Jeff Bezos-owned Amazon intervened. Amazon, which owns a minority stake in one of Future Group’s firms, has accused the Indian retailer of violating a contract when it agreed to sell its retail assets to Reliance.
The stakes are high for the two billionaires. And now Amazon.com Inc. has filed a petition in an Indian court seeking detention of Future Group’s founder.
Let’s wait to hear what the court decided till then read all about the fight for retail dominance between Amazon & Retail here >
A global pandemic wiped out the air cover for hype cycle technologies and just maybe, left brands and marketers with a little more reality. A little more wisdom. So what’s left?
Holistic transformation of marketing in a digital-first world. Not one savior technology that will change everything and make all the difference. But a general, complete, full evolution of marketing that is digital first.
2021 marketing supertrends include:
Audience selection is the most important step in any marketing campaign. But it’s a lot of work!
We've heard a lot of marketers complain about the long tedious process of audience selection to send personalised campaigns. And why should they not? It's 2021 and things need to change. It's time to move on to the Next-Gen approach.
Here’s when Xeno’s AI Audience Selection comes to the rescue. You can now find your target audience in just one click allowing you to improve your campaign ROI by over 20%
Amazed? Check out the product details here >
Catch up with all the trends and brand updates of the week here:
And before we part our ways, I just wanted to share my highlight of the week. The entire Xeno team's effort to create an impact for our partner retailers just got covered by YourStory Media. Read it here >
That’s all for today. Have a great weekend😎