There has been so much noise around the recent Ranveer Singh photoshoot, with some calling it a national issue & some claiming their ‘sentiments’ were hurt.
But that's not what I am going to be talking about today.
The Paper Magazine photoshoot surely intrigued me to read what’s written inside the magazine.
But is it just me? With our content consumption habits changing, are people still reading magazines?
Let’s decode this below & understand the relevance of Fashion Magazines to the retail industry.
A lot has changed since the time when Fashion Magazines used to be the only influential source; providing information about trends, styling tips & luxurious fantasies.
Customers today have 100 different content consumption channels and want instant gratification, does that mean fashion magazines are no longer relevant today?
Honestly, the answer is ‘the talk of a big discussion’.
The audience of today has grown up in a largely digital-only era.
To stay in the league, Magazine companies have made it convenient for the readers to access these magazines from anywhere & everywhere be it online or offline.
Fun Fact: Studies show that an average reader spends 49 minutes reading a magazine, with almost 50 percent of respondents reading more than half of the magazine!
This makes magazines a reliable channel for retailers & their means to into new audiences, and new channels, and drive engagement.
When the trend started shifting slightly away from print, this is what major magazine brands did -
Now that we believe in their persistence, let us quickly walk through some of the key benefits of Magazines in Retail :
Anyways, keeping aside all the chaos, the outrage that Ranveer’s photoshoot created is solid validation that -
The glossy format of the pages still has a role to play in story-telling and it can never become obsolete!
Tommy Hilfiger was facing challenges in collecting customer data which led to poor customer retention.
That is when they decided to establish a central-level CRM management system & onboarded Xeno as a partner!
What happened next? The brand saw massive growth in repeat sales by 60% in their recent Eid Campaign!
It always feels great to see people outside zoom meetings! Here’s a snippet from our quarterly meet-up last month:
That’s all for today. Hope you have a killer week.