Hello Hello Hello,
IPL season has taken over the country. Isn’t it?🏏
Fans going crazy. From packed stadiums to lively living rooms, there’s no other festival like this.
And let's not forget about the businesses that thrive during IPL season.🫡
From Street vendors to Big Retailers, everyone wants a piece of the action, making IPL frenzy the perfect opportunity to encash a massive viewership.
And with the 16th season of IPL already underway, let’s look at some of the Googly balls that retailers can play to clean bowled their customers into buying:
Let’s start the innings:
Behind every thrilling match of the (IPL) lies a wealth of fascinating statistics.
Let’s look at some numbers:
Needless to say, IPL season is a unique opportunity for retailers to capitalize and drive sales. Here’s how:
1/ 🏏Offer exclusive rewards for loyalty program members:
Incentivize loyalty program members with IPL-related rewards to keep them engaged with the brand during the IPL season.
For Eg: Tanishq ran IPL-themed promotions exclusively for their loyalty program members; offering them a chance to win free gold by participating in IPL activities.
2/ 🏏Send personalized communications to customers:
Send targeted email & SMS campaigns that feature IPL-themed promotions & customize discount coupons based on IPL matches.
For Eg: Zomato & Swiggy offers IPL-based discount coupons to lure & encourage customers to order.
3/ 🏏Use gamification to drive engagement:
Create an online or in-store (Omnichannel) gaming experience that allows customers to win prizes or discounts.
For Eg: Shoppers Stop's 'IPL Fan Quiz' challenges users to answer trivia questions about the IPL and win Shoppers Stop vouchers and other prizes.
4/ 🏏Offer Limited Edition “Gift with Purchase”:
Provide free IPL-themed limited gift on a purchase of product bundles. This will encourage customers to purchase multiple items and increase overall spending.
For Eg: Fastrack created a limited edition IPL-themed watch collection that was offered to customer shopping above a certain amount.
Retailers can use these strategies to lure in customers because remember, IPL may only last a few weeks, but the customer can pay off big time long after finals too!!🤷🏽
Two concepts that play a significant role in retail for creating lasting relationships with customers are often seen used back: CRM and Customer Loyalty. A lot of marketers get confused between the two!🤦🏽
Our latest blog will help break the tension and bring some clarity. Read: << CRM vs Loyalty: Are These Two Any Different? >>
That’s all for today Cricketers!
Which team you’re supporting in this IPL? Let me know by replying:
Until next time!