Hey there,
Do you look forward to the new iPhone launch every year or are you normal? Haha..
Well, iPhone user or not, in all probability, you have already come across the kidney jokes.
Like always, the kidney jokes & the meme fest were a constant post the launch of iPhone 14 this year.
Amidst all of them, Samsung definitely is a clear winner.
Itâs been weeks but I canât stop thinking about how Apple has made it so big.
Despite the fact that it has three times the cost of its customers, what is the reason behind Appleâs unmatched customer loyalty?
So I decided to dive deep into the topic
Letâs have a look at what I found:
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If you consider Brand loyalty as a building; Apple would be the blueprint!
One billion people today are using Apple devices,
92% of Apple customers say theyâll keep patronizing the companyâs products
And this happened because the brand isn't in the business of making products,
But creating experiences through their products!
Apple user isnât just a customer - they are Apple promoters!
So, what is the secret behind the brandâs success & customer retention one may ask?
Letâs find out:
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When a customer purchases their first Apple product, they are asked to create an Apple ID which is a unique number that syncs all the Apple devices a person owns.
Hereâs how this gets interesting:
The ID allows the brand to remember purchases with the Apple Store, and based on personal information it further provides personalized recommendations, constantly tailors its services, and re-engages customers with handpicked deals, discounts
Everything said is thus maintained in Appleâs CRM leading to effective target marketing! (hats off)
Letâs have a look at how Apple uses CRM:
Hereâs how Apple is using CRM strategies to provoke a sense of loyalty to its customers:
The brand is remarkably good at retaining its customers because of its three guiding principle of customer understanding:
(a) Empathy (b) Focus (c) Impute
Since the technology also resonates with the customerâs needs, thereâs always a long queue both online and offline to buy any new product that has been launched.
Also fuelling this is the brandâs unparalleled technical support. Whenever you buy an Apple product, you can schedule a personalized one-on-one tailored session with a specialist.
2. Anticipating the customer needs
No second thoughts on Appleâs understanding of its customers, but the desire to innovate has helped the brand evolve its offerings to not just meet a customerâs current requirements, but those of their future needs too.
Consider the iPhone, iPod, and iPad - all of them were ahead of their time.
And the main crux behind this is that Appleâs CRM focus on only customers, nothing else. This is why they invest around $18M in research and development yearly!
3. Store Outlets that focus on customer experience
Someone who has ever visited an Apple store would definitely say that itâs a place of wonder.
The store outlets of the brand have been built based on in-store CRM:
A true game changer!
4. Branding that speaks louder than the Product
Whether you are an Apple user or not, the high attraction for the brand is undeniable.
It has clearly won the branding battle by maintaining an aura of exclusivity, where whatâs marketed is the emotion & feature and not the product. Take âshot on iPhoneâ as an example.
In fact, research also shows that Apple is one of the first brands that has been successful in appealing to Millennials, that other brands have failed
A Coincidence? Or just a clever CRM strategy.
Whatever it is, the brand has definitely made its customers âThink Differentâly
P.S. To learn more about how Apple has dominated the world via its CRM, Refer here.
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No brainer to say that the churn rate is the most important metric for retailers. Whether customers leave voluntarily or because of any reasons, a higher churn rate is definitely a sign of decreasing customer retention.
So what can a business do to increase customer satisfaction and reduce the churn rate to enhance long-term stability?
Check out our new blog to learn about the top 7 strategies to reduce customer churn rate, read here:
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Thatâs all for today. Hope you have a killer week.
Oh, by the way, are you an apple user? Let me know in the comments.
Until next time,
Thatâs all for today. Hope you enjoyed todayâs edition.
See you next week,
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Donât forget: