💡RRR: Robo-Revolution in Retail

March 30, 2023

Hello Hello Hello,

By the time you read those three words, more than 10 Million prompts have been given to ChatGPT!

The future which tech-wizards like Steve Jobs, Mark Zuckerberg & Elon Musk have dreamt of, is already here. And we are living in it.🤯

But don't worry, I'm not here to scare you with talk of robot overlords and dystopian futures.

gif of a cat with text no no no

Because let's face it, in the world of AI, there are two types of people: those who leverage the power of AI and those who don't. Let me give you a little example:

Meet Mukesh and Suresh.

They both have the same job and the same workload. However, Suresh is still using old-fashioned tools and methods, while Mukesh has embraced the power of AI.

Let’s look at a day in the life of both:

Image showing a table comparing the daily routines of two retailers

As the day progresses, Mukesh and Suresh interact with customers and continue to run their businesses:

Image showing a table comparing the daily routines of two retailers

As evening approaches, Mukesh and Suresh prepare to close up their shops for the day:

Image showing a table comparing the daily routines of two retailers

At the end of the day, both Suresh and Mukesh feel like they've had a successful day.

But little do they know, a group of aliens have been observing them all day, and are now thoroughly confused about the state of human technology!😵

Now here’s the interesting part:

  1. Mukesh saw a jump of 10% in his email open rates while Suresh didn’t. Why?
  2. The customer retention of the brand which Mukesh is a part of, increased by 1.5X, whereas Suresh’s brand is still making a plan. Why?
  3. Customers are happy, they feel gratified by the product recommendation that Mukesh sends them. Suresh? Oh, he still thinks ‘one-size-fits-all’. His Customers? Not Happy at all. Why?

If you don’t know the answer to all three ‘Why?’, you need to go through the story once.🙃

If you know the answers to all three why’s, you are one step closer to understanding the power of AI when leveraged correctly.

📚Story of the Week: Xeno Spring Rockstar

Now that we’ve talked all about AI & its impact on business (thanks to Mukesh & Suresh), let us see how brands at Xeno leveraged AI-powered CRM to generate a 90% uplift in conversions during the spring season last year.

Read the full story here: << Xeno Spring Rockstar 🌸>>

That’s all for today folks!

Remember: AI may be smarter than us in some ways, but it still can't compete with Grandma's secret recipe of Chole-Poori🙃

Until next time, with another story.

Pranav

Latest Editions

Subscribe to Xeno Pulse

Bi-weekly Marketing Newsletter with Exclusive Insights and Top-Notch Analysis

xeno pulse
🎉Thanks for subscribing to Xeno Pulse. We’re so glad to have you as a part of this community.

We have just dropped a confirmation email to your email ID. If you can't find us, check your spam & move us to your inbox so that you don’t miss out on any updates 🤞

Welcome aboard! 🚀
⚠️ Oops! Something went wrong while submitting the form. Please resubmit or contact us here.