New Financial year > New Handpicked Resources to win at Marketing 🎁 | Xeno Pulse 60th edition

April 2, 2021

Good Friday Morning,

Welcome to a new financial year. 2020-21 was the most challenging financial year for each of us. We had to deal with things we had never experienced.

But, we rose, and we have outdone ourselves!  Give yourself a pat on the back for that.

Among uncertainties and fear, we marketers have adapted to the new world, and newer customer behavior. Just like life, marketing never stops. ‍

So, Let’s buckle up and get back to doing amazing things in this new financial year.

In today’s edition:

  • 10 Free tools (read hacks) to make marketing easy & effective!
  • Top 3 Marketing podcasts of the month
  • Guidebooks to help you kickstart the new financial year


🤑 10 Free tools (read hacks) to make marketing easy & effective!

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#1: Let AI put subtitles on your videos: Veed.io

Create beautiful videos for your brand in a single click. Its auto-subtitle generator is my all-time favorite.

#2: Making a beautiful presentation was never this easy: Slidesgo

Choose from 100+ Free Google Slides and PowerPoint templates to boost your presentations.

#3: Track the delivery of your email, and an entire CRM inside Gmail: Streak.com

Streak lets you manage customers, sales, email support, bug tracking, and hiring all inside of Gmail

#4 Never waste time finding those perfect icons for your website/presentation: Flaticon.com

Find icons for any and every project with flaticon. And the best part, you can easily change the colors of the icons on the website itself!

#5 Never get your color wrong: ColorPick Google Extension

This is definitely a lifesaver for all designers, allowing you to select color values from any webpage.

#6 Don't know photoshop, Canva got you covered: Canva.com

Create beautiful designs with your team. Use Canva's drag-and-drop feature and layouts to design your Advert creatives, GIF posts, or literally any digital collateral.

#7 Convert text into a video within few seconds: invideo.io

From video testimonials to long-form ads, video makes it easy for you to make professional videos in 5 minutes. Add the text you want in your video and choose from 3500+ templates.

#8 The all-in-one podcast checklist: Anchor.fmanchor.fm

Create, distribute, host, and monetize your podcast. Free and easy way to start your podcast.

#9 Win at the game of SEO: Ubersuggest

Keyword suggestions, Domain overview, Strategies, Content ideas and basically everything to help you improve your SEO score.

#10 Download royalty-free videos and photos for your projects: Unplash.com

More than 3.5 million freely usable images and videos that you can download and use for any project.



🎶Top Marketing podcasts of the month

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#1: What good customer experience looks like: Santiago Valdés, co-founder Vestuá.

Santiago Valdés is the co-founder of Vestuá. Founded in 2014, Vestuá is an eCommerce platform for resale lovers.

Tune in to the podcast to learn how the consumer mindset is adapting to the second-hand retail model, The long-term value of technology investments for second-hand retailers, and more about customer experience.

Tune in here.

#2: Understanding the consumer mindset for brand success and delight: Mohit Sadaani, Co-founder Mom’s Co

With extensive experience in understanding customer mindset and leveraging it to deliver better marketing, Mohit Sadaani drops fact and tactic bombs in this podcast episode. Right from his days as Snapdeal's early employee to being a benevolent co-founder at Moms Co. there's a lot to learn in this episode.

Tune in here.




📚Guidebooks to help you kickstart the new financial year

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#1: The Power of Data Visualization

It's no secret that data can be very powerful — when you can actually understand what it's telling you, that is. It's not easy to get clear takeaways by looking at a slew of numbers and stats. You need to have the data presented in a logical, easy-to-understand way so you can apply your learnings in an effective way. Here’s when data visualization can help you explain trends and stats much more easily.

Download this guide book to learn applicable ways to ensure your data visualization is effective.

#2: IPL is back, Learn how brands leveraged Hotstar advertising during IPL 2020

How consumers consume content has changed forever, and Hotstar has been able to fully adapt to this change. Now more people than ever consume content digitally and that makes Hotstar advertising a premium platform for top brands across the country to reach out to their wide range of customers.

To add on Hotstar stands out in the growing list of channels by holding the exclusive rights for the biggest sporting events in the world like IPL thus enabling brands a sure shot way to brands to maximize ROI. This guide book covers everything from Hotstar ad platforms to brand case studies from last year’s IPL. Download the guide here.

#3: Maximize revenue from Facebook Custom Audience Ads

Facebook has over 1.47 billion daily active users. Do you know what that means?

Facebook offers a huge potential for marketers to advertise their products. Clearly, you cannot reach out to everyone. Therefore identifying your target audience becomes extremely important.

You need to reach out to users who are likely to be interested in your business. Thus, minimizing budget and maximizing ROI. Here’s when Facebook Custom Ads will become your best friend.

Learn how to maximize revenue from Facebook custom ads with this guidebook.

That’s all for today. Hope you find these resources helpful, would love to know your feedback as well :)

Adios!

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