Good Friday morning!
It's IPL day!! What more could we have asked for starting off the weekend?
I have a special place in my heart for all the readers who are IPL fans, you know who you all are🤭
There are two reasons why I absolutely love IPL. One is obviously my love for the sport and the second reason is Marketing. Hear me out before you call me crazy.
The marketer in me just can’t help but notice how brands are utilizing IPL to connect with their audience via Hotstar Ads. They are raising the bar higher every year.
Talking about marketing during IPL, I have a little something for you in this newsletter. Keep reading and lookout for it.
Let’s dive in.
Fashion, with its many sizes, collections, and styles, is a lot more complicated and overwhelming to consumers than most other retail categories. With all these complexities of the industry, it is no surprise that conventional approaches to personalization are falling short in fashion.
Read more about these fashion challenges here
PPC stands for pay per click and is an online advertising model. If SEO is the long game of building organic traffic, then PPC is the shortcut to fast — but temporary — results. Search engines like Google are popular choices as a host platform because your ad will only display to users who are searching relevant keywords.
Google Ads uses two primary factors to decide ad rank:
CPC bid — This stands for cost per click. CPC is the amount the advertiser is willing to pay for each click.
Quality score — A metric made up of multiple criteria, ranging from the relevancy of the ad to the expected click-through rate.
There are many different KPIs but a few of the most common ones you should track are: Clicks, Click-through rate, and conversion rate.
Why you should PPC as a marketing channel:
Your customers have changed. They expect a lot more than what they did a few years back. Moreover, the beauty and wellness industry is inherently personal because no two faces are the same, and you can no longer cater to the mass market with the same kind of communication.
Here’s are the 5 most impactful solutions that top beauty and wellness brands use to maximize ROI via marketing:
Learn more about these solutions here.
Hotstar is one of the very few OTT platforms that have been able to fully adapt to the way consumers are consuming content which is one of the main reasons for it to become every brand’s favourite.
300 million platform visitors.
25.3 million concurrent viewers
That’s the power of Hotstar.
Now, what makes Disney+Hotstar a perfect platform of choice for advertisers this IPL season?
To add to that, Hotstar provided an average uplift of 9-10% across IPL campaigns last year to the advertisers with its personalized audience selection.
To help you take advantage of Hotstar to mint money this IPL, read this detailed report and stay ahead of everyone else!
🔎Hand-picked tool for the week: Hunter.io
Find email addresses of almost everyone and anyone to connect with people that matter for your brand with hunter.io
1.Facebook Will Release Its Own Version of Clubhouse
2. Retail’s Second Digital Transformation Wave Fueled by Fundamental Change in Consumer Habits
3. It is now Akshay Kumar and Dabur Chyawanprash’s turn to be trolled!
And before we say goodbye, sharing a piece of good news we received this week. Xeno is the 2nd best CDP software in Asia (by G2) 🎉
It’s moments like these that keep us motivated and give us the courage to fight 😌
That’s all for today folks. Have a great weekend, and don’t forget to tune into IPL at 7 p.m today😋