Good Friday Morning,
Howâs the June heat treating you? Not too good I am suređ
For me, I am loving the mangoes, the sunshine and of course not going out in the scorching heat.đ I would've probably been lying in a swimming pool if COVID wasn't there. Well, sipping ice tea & chilling at home isn't that bad either. đ¤ˇđťââď¸
Anyway, it is what it is now. Let's just dive inđ
In todayâs edition:
Digital Marketing
According to Boston Consulting Group, revenue generated by the fashion industry dropped by more than one-third in 2020, which is equivalent to around $640 billion in lost sales. This is tremendous.
The fashion industry is very fast-lived, and customers are not as willing to buy the latest product offerings if they have to contend with monetary uncertainty.
As a response to the coronavirus pandemic and its effects, many fashion brands are moving toward digital solutions. For example, Inditex SA invested $3 billion to boost the e-commerce operations of chains like Zara and Bershka.
How fashion marketing will change in 2021?
Dior launched a 360-degree view virtual store where customers can walk through the whole store and look at items, just like in a regular retail store.
Another good way to gain consumer trust during this global pandemic is to make retail shopping feel safe. While the focus is definitely going to shift toward online shopping, retail stores will still be a huge part of the fashion industry, so itâs important to make retail customers feel comfortable while they are out shopping.
Learn more here
E-commerce
Some of the ways brands have optimized their e-commerce efforts to do the unthinkable: thrive in the middle of a pandemic are:
Thanks to e-commerce, the retail industry can come out on the other side of this pandemic, maybe brighter than ever.
More about the digital transformation here
Retail Industry
2021 started on a positive note. Things were finally getting better & customers were back in store. Until the 2nd wave of COVID-19 hit us & we were once again locked down. However, the good news was we had already gone through this stage once, so retailers were more certain and more prepared this time.
The retailers who transformed & made themselves customer-ready in the past year were able to maximize their revenue during this second wave. Trust us when we say this, the transformation has just begun
Hereâs what you can expect in the report:
Download the report here
Your chance to discover some of the most unknown & helpful tools to make marketing easy.
Typeform is a sleek tool for marketers looking to create attractive, minimalist forms.
Unlike more traditional pop-ups, Typeformâs intake forms are seriously stylish and donât feel like ads at all. The platformâs simple editor and easy embeds are a nice added bonus, as is the ability to create quizzes and interactive forms.
Thatâs all for today folks. Hope you liked todayâs edition.
Stay in & stay safe :â)