Hey,
Hope you're doing well and are as excited for the last month of the year as I am :D
Just thinking about how quickly this year flew by. I guess it's time to take out those resolution lists & make a resolution to set realistic goals next year
In today's edition:
Nike uses digital services to create a distinct experience for their customers that blurs the line between digital and our stores.
Their key to this … is membership.
When a consumer logs in with Nike and as a member, Nike is able to:
Read more about Nike's Digital Strategy here
Christmas is just around the corner; Use this as a reminder to start planning your marketing campaign for Christmas if you haven’t already.
This holiday season, be like Santa make sure the strategies you use to market your products have something exciting in store for everyone.
Brands at Xeno did exactly the same during Christmas last year. They followed a simple 3-step process:
The digital transformation during the COVID-19 era and the consumer behavior of seeking convenience through online shopping are the biggest highlights of the ‘new retail’ scenario, according to a survey by Deloitte.
A total of 90 percent of consumers are looking for a digitally enhanced shopping journey, whether engaging at home, via mobile, or inside a physical store, while 78 percent value convenience even more now than before COVID-19.
Today’s consumer is a convenience-craver, who is looking for value, instant gratification, range, and assortment across any channels he/she shops at.
The pandemic has fundamentally changed consumer behavior across categories, with a far-reaching impact on retail, distribution, payments, and supply chains. It has defined a 'new retail' for businesses and may have altered business dynamics forever. The push of technology adoption across industries became a critical aspect for surviving in the new normal, the survey said.
1. Meta tightens rules around social ads on Facebook and Instagram in India
2. Twitter acquires messaging app Quill
3. Nestle trims L'Oreal stake with $10 billion sale
That's all for today.
Let me know what you think about today's edition.
See you next time.