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Do your Jobs Better

xeno pulse 133 edition
Published On
July 27, 2023

Discover the top 3 marketing technology blogs by Xeno to help you stay ahead of the competition:

Hello Hello Hello,

Is it just me or is it super irritating to see all the Barbie movie promotions, they kinda over did it, right? But well it sure worked for the kind of audience it targeted.🤷🏽

It’s been a strange week with Insta feeds being flooded with everyone wearing pink to the other side of the audience ranting about the Twitter logo fiasco!! Is Elon Musk on its way to kill Twitter? Only time will tell.🤯

Besides, is the hype of threads already over? I, for one, haven't been using it much. Are you? Oh, and the memes about India vs Pakistan match have also started kicking in.

Well, sorry for the thought dump! But that’s what goes behind a marketer’s mind.

Now, let's save you from a couple of minutes of chaos with some top stories that might inspire you and even help you do your job better. (eh, maybe?)

Check It Out:

🪙 The Death of Traditional Loyalty Programs!

If you’re still using the same old Earn & Burn or point-based loyalty program, don’t expect your customer to be loyal to your brand! Getting the anticipated ROI from Traditional points-based loyalty programs that have lost their charm among modern, digital-first customers is only a dream today.

Our latest blog dissects why these programs have become irrelevant for today’s customers and what are the alternatives out there for retailers. Read: << Why Is Your Points-Based Loyalty Program Failing? >>

🔖 Retail Personalization: What it is and What it isn’t

Adding the first name in an email and calling it personalization? Whom are you fooling?? Reality check: giving out generic discounts, no segmentation, and using only demographics is NOT Personalization. True personalization goes beyond these irrelevant gimmicks; it involves tailoring the entire customer experience and understanding each customer's unique journey. But the hard truth is, many retailers still fail to understand this.

In our recent blog post, we decoded the true meaning of personalization & its impact on the retail industry. There’s also a Bonus Resource Inside; Personalization Checklist to help you to gauge the success of your current personalization efforts. Read: << Retail Personalization: What it is and What it isn’t >>

🔮 The Magic of Data: How Customer Segmentation Drives Business Success

Do you know your customers as well as you think you do? Let us break the bubble, You Don’t! And that's probably why you are doing segmentation Wrong! Retailers are still obsessed with segmenting customers based on surface-level demographics. But on an honest note, only age, gender & location don’t give you relevant insights about a customer that is useful to create a personalized experience.

Our latest blog dives deep through various segmentation approaches & how retailers can optimize their customer data to identify opportunities. Read << The Magic of Data: How Customer Segmentation Drives Business Success >>

That’s all for today!

Hope you have a pink & black week ahead😁

Until next time!

Marketing & Content Strategist

Anisha Arora is an experienced Marketing & Content Professional who often breaks down complex topics for readers here. She collaborates with various teams to seamlessly combine different viewpoints and knowledge about customer retention, CRM, loyalty, and marketing technology. When she's not working, you'll find Anisha sipping coffee and binge-watching her favorite TV shows.


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