Valentine's week arrives and suddenly love is in the air everywhere. Is it there for your brand? Everyone wants a solid loving relationship with their customers, but it has to be mutually rewarding right? (All the taken fellas, take notes😋)
As it said, love your customers and they will end up marrying your brand. Before you say it, I know it’s cliche but it’s true. So start loving your customers and make them fall in love with you 🥰
In this edition:
CUSTOMER EXPERIENCE
With all its twists and turns, 2020 presented brands with many opportunities to experiment with technology in new ways, build trust with customers and cultivate relationships.
However, according to a global research study by Acquia, it was found that 24% of respondents reported buying from more brands in 2020 than in years past. So how can brands get personalization right in 2021?
CUSTOMER EXPERIENCE
Delight is about providing a remarkable experience to your customers through focusing on their needs, interests, and wishes. The goal of delight is to leave them so satisfied and happy that they go out and sing the praises of your brand.
And when you do so you build a strong relationship with your customers that makes them want to remain loyal brand advocates and promoters. Although satisfied customers are good for your company, delighted customers are more likely to become loyal customers and brand advocates for your company.
Here are some points you can keep in mind:
DIGITAL FIRST
The pandemic acted as a divider between the old way of doing business and the new scenario that is taking shape, characterized by changing consumer behavior.
Now more than ever, luxury goods companies are seeking new ways to connect with their customers. They are reinventing and re-imagining themselves in ways that were previously unimaginable. Sustainability will be one of the main areas that fashion and luxury goods companies will rely on for their recovery.
In order to track continually evolving consumer behavior, luxury brands are developing an appetite for analyzing big data through artificial intelligence (AI) and augmented reality (AR) applications. As customers use more channels for purchasing, large fashion groups are seeking to develop more extensive client relationships by refurbishing retail stores and providing an omnichannel presence
RETAIL INSIGHTS
2020 redefined the shopping experience for consumers at every single level, forcing brands to rethink their retail and online channel approaches.
With Valentine's Day approaching and consumer spending for the holiday is obviously expected to rise.
Here are six key insights for marketers to apply this Valentine's Day:
AI MARKETING
Still, struggling with manual segmentation? It’s clearly time to move onto better things
I understand your time is precious, so why waste it on things AI can solve
100+ retailers like Kaya, Kama Ayurveda, Taco Bell, Calcetto, Amante, and many more are using Xeno’s AI Audience Selection algorithm to maximize their revenue in just one click
They never waste time on deciding the perfect audience for their campaign
So can you now and with 20% higher conversions
A better valentine’s day awaits you
Check out the magic of AI here
Catch up with all the trends and brand updates of the week here:
1.This valentine’s day Cadbury dairy milk silk is inspiring you to go for love
2. How brands are using experiential marketing in time for Valentine's Day
3. Burger King roped in Sima Aunty to deliver a stellar Valentine's video
4. BookMyShow launched streaming platform for buying & renting flims
5. Sandes, India's alternative to WhatsApp, being tested by govt officials.
That’s all for today. Spend your weekend with your loved ones and get those valentine’s gifts sorted😋
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See you (in your inbox :p) next week 👋
