Hello there,
âHow was your long weekend?â
Honestly, Iâm just tired of answering this question in every meeting since yesterday.
The weekend FOMO is real, ngl.
Keeping that aside, I shamelessly spent my weekend watching the last season of Peaky Blinders while having the last bite of Cadbury from the Rakhi souvenirs.
Fun fact: do you know whatâs common between Peaky Blinders & Cadbury?
Birmingham! Their origin.đŻ
Besides these, what made Birmingham steal the limelight this year is the Commonwealth Games 2022!
India won 61 medals in total during CWG 2022.â¤ď¸ď¸
But the matter of attention is the number of brands that joined forces with the Indian Olympic Association (IOA) to sponsor the athletes.đŻ
Now the question here is, what intrigued corporate India in sports?
Letâs dig a bit more:
Sports today are not limited to cricket.
So is corporate Indiaâs bandwidth to go the extra mile in order to win gold for brand awareness.
This was made prevalent by the fact that more than 10 companies signed up for CWG 2022 compared to 2 or 3 previous years.
In fact, these brands have partnered with IOA not only for Commonwealth Games but also for the upcoming Paris Olympic Games 2024 and Asian Games.
Moreover, the deal sizes of these sponsorships have also grown 4-5 times this year.
Let us look at the brands that were successful to take a wicket of sponsorship this year at CWC:
No doubt India & Indians have moved away from being stuck in Cricket, which is well known now.
Thanks to GroupM 2020âs Indiaâs sports sponsorship space report that revealed some exciting facts:
All of these facts simply state that brands are now counting on sports as a medium to market their products.
Nike. Adidas. Coca Cola. Puma. Â
If you look at these brands, theyâll in one thing in common :
Athlete Endorsements!
Apart from their entire brand identity, and public image some of the other benefits these brands leverage:
Lastly to all the brands that sponsored CWG this year, you got the ball rolling.
Every customer has their own journey with a brand. Itâs important to understand how a customer interacts with your brand, what attracts them, what distracts them, and what keeps them with your brand for a lifetime.
This way, you and your team can work on ways to delight & influence your customer at every stage and at the same time increase your revenue.
Here are 5 examples of Customer Journeys that you can use to improve Customer Retention:
Thatâs all for today. Hope you enjoyed todayâs edition.
See you next week,
Donât forget: