Industry Knowledge
Min Read

Bestseller India & Dr. Vaidya's unplugged

bestseller strategy dr vaidya's strategy
Published On
March 23, 2023

From winning customer loyalty to scaling a D2C business; This edition of XenoPulse has it all! With 2 amazing Podcasts,🎙️ Listen to how Customer Loyalty has changed over the years and 5 actionable tips to start & scale your D2C business from Industry experts. Let’s dive in:

Hello Hello Hello,

Welcome to our podcast newsletter, where we talk so much about podcasts that we're basically a podcast about podcasts.

It's ‘Podception’! [No! We are not high on Podcast. Trust us]😜

So while you find the glitch in the matrix, turn in your headphones, hit play, and let us be your Podcast guru:

🎙️30-minute D2C masterclass: How to Build & Scale Online Business Strategically

Image of Arjun Vaidya on Xeno's Podcast

In this episode of Retail Reimagined, Arjun Vaidya, Co-founder, V3 Ventures, shares his vast experience in pioneering the D2C marketplace in India. This 30-minute conversation is no less than a D2C masterclass covering a variety of topics including omnichannel marketing, customer experience, and repeat purchase.

Tune into this masterclass to understand about:

➡️ Popularization of D2C in India

➡️ Importance of Omnichannel Marketing

➡️ The silver lining between Online & Offline Business

➡️ 5 actionable advice for new-age D2C founders

<< Listen to the full episode: Episode 7 >>

🎙️How new-age Data is Transforming Customer Loyalty

Image of Nazif Tejani on Xeno's Podcast

In this episode of Retail Reimagined, NAZIF TEJANI, Lead CRM Marketing at Bestseller India, shares his extensive expertise in CRM and loyalty. This 40-minute discussion revolves around a range of topics, including segmentation and data analysis, point-based loyalty programs, and customer recommendations.

Tune into this value-packed episode as we take a dive to uncover:

➡️ The extent of ‘Magic Point’ in the Business.

➡️ The importance of moving away from traditional earn&burn loyalty.

➡️ Best-in-class customer acquisition & retention strategies.

➡️ Insights into the latest trends in Data, Loyalty, and Growth

<< Listen to the full episode: Episode 6 >>

♨️Newly Launched at Xeno: 5 Loyalty Mistakes to Avoid in 2023

More than 90% of brands today have a loyalty program in place, but not more than 30% of these are engaging.

And brands still make the same mistakes of building an old ‘earn & burn‘ loyalty.

This article will help you understand the plausible mistakes retailers should avoid in building a successful loyalty program in 2023. Read here: << 5 Reasons your Loyalty Program would fail! >>

That's all for today!

Hope you have a musical weekend ahead.🎶

Until next time!

Marketing & Content Strategist

Anisha Arora is an experienced Marketing & Content Professional who often breaks down complex topics for readers here. She collaborates with various teams to seamlessly combine different viewpoints and knowledge about customer retention, CRM, loyalty, and marketing technology. When she's not working, you'll find Anisha sipping coffee and binge-watching her favorite TV shows.


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