Wish “Happy 6th Anniversary” to the best CDP in the universe! You may not agree but when we celebrated our 6th anniversary, we were pretty psyched about it 😉
Each person at Xeno took LinkedIn by storm and let the world know how happy we are 😛
And apart from that, there’s other good news as well - COVID cases are coming down, vaccination rates are going up. Are we heading back to normal times? Who knows. Meanwhile, let’s catch up on marketing news for this week.
In today’s edition:
- Free CRM Assessment to increase repeat sales by 11%
- How can marketers approach multichannel now?
- L'Oréal shifts from product to content marketing with pro-focused series
- Hand-picked tool for the week: Social Studio
😍 Free CRM Assessment to increase repeat sales by 11%
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We're giving the exact strategy you can execute with or without Xeno, no strings attached. 100+ companies have already registered and we still have a few seats left! So hurry up and reserve your spot!
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📝How can marketers approach multichannel now?
Too often, brand marketers think about the channel first. Are we advertising on Facebook, Google, TikTok, or YouTube? In all this, we forget to think about the customer!
Rather, marketers should build a model that goes beyond the medium and the message to match the new reality that digital created, which now encompasses audience, medium, moment, mindset, and message. Knowing the audience is the cornerstone of a good media plan. How to reach that audience depends on the next four components.
Next, we focus on the moment and mindset duality. The person cooking dinner while watching CTV is in a different mindset and will absorb information differently from someone who is watching sports on a Sunday afternoon. The same goes for a person listening to a podcast or browsing a news site or social network.
The channel will keep on changing, just like Google changed the scene of cookies. But brands can navigate these challenges by rethinking their approach to marketing.
🎥L'Oréal shifts from product to content marketing with pro-focused series
Instead of promoting their product - shampoo and other hairstyling things - L'Oréal Professionnel launched "Run Le Hair Show," a seven-episode online video series about the cultural impact of hairdressing.
Instead of focusing on the consumer directly, they focused on the user! The professional hairstylists who buy their products for their salons.
In-person hair shows have long been part of the professional hairdressing industry. However, with events in many industries going virtual in the past year, L'Oréal Professionnel's new show meets this tradition while speaking to the uptick in online viewing. Read More
📜6 lessons Apple retail taught the industry in 2001
“The Apple stores offer an amazing new way to buy a computer,” said Steve Jobs, Apple’s CEO. “Rather than just hear about megahertz and megabytes, customers can now learn and experience the things they can actually do with a computer, like make movies, burn custom music CDs, and publish their digital photos on a personal website.”
Apple wasn’t a computer retailer in the conventional sense. Instead, the chain became a retail success story. So, what can we learn from Apple’s customer experience lessons:
- Unify the brand
- Offer friction-free commerce
- Focus on the experience, not the transaction
- Trust is really, really important
- Integrate everything
- Data drives outcomes
🔎Hand-picked tool for the week: Social Studio
Your chance to discover some of the most unknown & helpful tools made for marketers like you.
Social Studio is an AI-powered tool that generates a month's worth of content in minutes for your social media handles. It leverages the latest advancements in Artificial Intelligence as well as its own database of winning social media posts & content as inspirations to produce your page’s captivating content. Since it’s a new tool in the market, you also get lifetime deals at really cheap prices.
🤗Brand & Marketing News
- 'Bought into dip, but dip keeps dipping': Bitcoin crash triggers hilarious meme fest
- LEGO launches Friends Apartment Set and it’s perfect for fans of the iconic sitcom, after the F.R.I.E.N.D.S Reunion was announced
- Why Covid-19 has taught content marketers the importance of going back to basics
That’s all for today folks. Hope you liked today’s edition.
Stay in & stay safe :”)