Retail Reimagined
Yours, Digitally!
| Episode
32 mins

Impact of COVID-19 on Brands and consequent changes in Marketing Strategy


In this episode, our Principal Consultant, Jitendranath Patri is joined by Mr Samir Modi. Mr Modi is a seasoned entrepreneur, successfully managing businesses across industry verticals which includes a world-class beauty label, COLORBAR that has its roots in India. He plays various roles - manufacturer, retailer, and importantly a customer-focused expert. In over the last 20+ years, he has picked up 21 felicitations and awards across multiple domains on the industry. In this episode, Mr Samir Modi will be sharing his insights and thought on the impact of COVID-19 on brands and consequent changes in their Marketing strategy to tackle it.



Samir Modi

Owner, Colorbar

Samir Modi began his business career in 1992 as a management trainee for Philip Morris in the US where he promoted Marlboro brand cigarettes. After various stints in the Modi Group's businesses, he launched a network-marketing arm, Modicare, in 1996. The venture began with 12 products and 300 distributors. In 2003, he took over the cosmetics business in Modicare, launching Colorbar Cosmetics for the domestic Indian market in 2004. Over the years, Modi carved out a niche for Colorbar by repositioning the brand as a more exclusive yet affordable product. In 2005, Modi launched Twenty Four Seven, India's first 24-hour retail store chain. Modi marketed the retail chain as a one-stop shop for daily and general necessities.


Jitendranath Patri

Consulting Partner

Jitendranath Patri is a seasoned business professional with over 25 years of experience in the retail industry. He has deep knowledge in retail management, marketing, CRM, and customer loyalty. He works with Xeno as a consulting partner, driving innovation in CRM and loyalty strategies for retailers. Jitendranath also hosts a podcast called Retail Reimagined where he engages experienced retail professionals in insightful discussions.

Retail Reimagined is a podcast series that features CXOs from the retail industry who are at the forefront of digital transformation and customer-centricity.

Yours, Digitally! is a digital personalisation podcast dedicated to leadership & marketing teams of retail brands who are looking to shift from conventional marketing to digital personalized marketing like Amazon, Spotify & Netflix have already done.




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