Using **fname** isn’t the personalisation standard you should set for your email campaigns. Technology and your customers are way ahead of these traditional CRM practices.
2020 was the year for business transformation that accelerated change. Email is not only a crucial channel for your CRM but generates 174% more conversions as compared to Facebook or SMS.
44x ROI for every dollar spent with minimal investments
320% more revenue generated with automated emails
174% more conversions generated by email marketing than social media
Time’s have changed, your customers have changed and so are their expectations from you. Now, what does this mean for you?
Firstly, personalization is not an option anymore. Customers expect relevant communication on the channels they love, which is much more than <fname>! Hence, your CRM and email campaigns need to evolve to meet the customer expectations of today and beyond.
Thus, Xeno is excited to release Next-Gen Email Builder, a part of Xeno’s Next-Gen CRM to help retailers achieve true personalisation with ease and guarantee maximised ROI for their CRM marketing spend.
The essence of true personalisation is how easy it is to create one
As a marketer, we all have made mistakes with the syntax of the simplest variable <fname> while running email campaigns.
Now imagine the challenge of running an email campaign with variables like Favourite Product, Next Best Product, Favourite Locations, Favorite Offer, Favourite Color and tons of other options. There’s no way you can do all this with a traditional CRM.
Moreover, true email personalisation is more than templates. Imagine if you have 1 lac customers with 750+ different segments, will you set up 750 different emails? Sounds impossible right? Well, that’s what you need to do to succeed.
And with the Next-Gen Email builder, you can use one template to send 750+ unique emails to your 1,00,000 customers with these 4 simple steps:
Step 1: Select the best audience using AI Audience Selection
Usually, the first thought while running email campaigns is to target all customers but not everyone is active on all channels. While running any campaign, segmentation based on customer’s behaviour is crucial to personalise communication and optimise ROI. But, you can ditch all the challenges of rule-based segmentation with single-click using AI Audience Selection. Select the most optimal audience for your campaign to maximize your revenue.
Step 2: Create personas based on your customers' behaviour
Now the selected audience is further segmented based on their personas such as favourite product category, next best product category, favourite discount percentage, etc. You can further segment your audience to deliver one-on-one communication. Group different persona characteristics to create combinations from your customer base.
Step 3: Setup 1 template for all combinations with variables
Then you make your email template. But based on 170 combinations, should you make 170 templates? NO! That’s when variables save you time. Build your email template using our simple drag and drop email editor with variables like [fav_subcategory], [fav_discount], and many more to build one message that’s unique to all your customers. Also, the cherry on the cake, you can paste your own HTML code directly and edit it while previewing on the software itself.
Step 4: Preview unique emails for each combination and Schedule the template
Now preview your email unique to all your customers, personalise the subject line, the preview text and so much more in one place! Finally, schedule your email, sit back and relax!
Now, running personalized email campaigns won’t take days or weeks. You can simply start creating a campaign while you finish your morning coffee 🙂
See how retailers like Forest Essentials, Forever New, Best Seller, and Taco Bell are using Xeno’s Next-Gen Email builder to get the most out of their emails.
1. Favourite Product Recommendations
Personalized product recommendations are an integral part of any successful retailer’s ecommerce strategy, helping customers discover products that are most relevant to their interests. By simply tracking your customer’s orders, you can promote their favorite products or complementary products to their latest purchase. With Xeno’s next-gen Email Builder, you can send recommendations unique to each customer.
2. Suggest Next Best Products or Cross-sell Products
74% of customers get frustrated and are more likely to mark the email as spam if it isn’t relevant to them. But cross-selling products that are relevant and unique to each customer is a great way to increase sales. Offering additional services, next best product recommendations, promoting new product launches are some of the examples you can use to turn single frequency customers to repeat customers.
3. Customer First Offers
With the help of personalisation, you can send relevant offers based on the customer’s ATV. Marketers who personalise their emails get a 2.5x higher click-through rate and generate 6x more sales. Get the scoop on your customers last purchases and send them offers based on their ATV, shopping patterns and favourite product categories. You can send low priced products or high priced products from the same collection to customers based on their ATV value.
4. Set up Customer Journeys
It is crucial to connect with customers on a personal level. Xeno’s Email Builder along with Xeno’s Journey Builder helps you be at the right place at the right time for your customer. Set up journeys for the whole customer lifecycle and define a powerful 1-to-1 relationship with your customers through email.
A. Anniversary / Birthday Special Offers
Wish your customer their anniversaries or birthdays and be present at their special moments with offers customized uniquely for them.
B. Abandoned Cart Offers
69% carts are filled only to be abandoned. You can send an email to users who added your product to their shopping cart but didn’t buy it. Through the email, invite them to return to their cart. You can also encourage them to buy with a limited-time discount or limited-stock offer.
You can’t afford to be left behind. The power of personalized email marketing is well proven, but it doesn’t stop there. Xeno’s Next-Gen Email builder has the power and flexibility to rapidly build highly targeted campaigns that will improve engagement and boost sales for your business.