🚀What’s new at Xeno | October 2022

Hello There,

The much-awaited ‘Festive Season’ is finally over. But the spirit to do something big before the year ends, well ... it is still alive inside all of us.

As we welcome the few final days of the year, it’s time to reflect back on our achievements & failures of the last month:

👑Customer Story Of The Month

SSIPL’s Customer-Centric Digital Transformation ‍

Take a look at how SSIPL’s Customer-Centric Digital Transformation accelerated with Xeno by building deeper customer understanding that yielded a whooping 80X ROI, as Shrutika Singh, (Head, Marketing @ SSIPL) talks about it during Phagytal Retail Convention. Watch the full video here: 

🎉New Customer Wins

Welcoming our new customers to the Xeno Clan. We hope you enjoy working with us as much as we do!

⚙️What’s new in our Product?

1. Email creation base improvements:

We released our biggest project, the email base improvements for better productivity of the campaigns. Here are some of the highlights:

• Users can now save their sync time by directly uploading the .html files to the Xeno platform and viewing the preview
• Email Campaigns can now be scheduled 24/7
• Xeno-powered Preview: This gives the user a glimpse of what the campaign will look like on their mobile and Desktop.
• Send test functionality in email is now live, with a definite action step to ensure user flow is smooth. We've also included messages for errors that occur on the  Vendor's end
  

2. More reliable Abandoned Carts in Journeys:

Users can now create better reliable journeys with much more adjustable triggers. We added more flexibility with respect to the time triggers of the journeys and fixed some minor bugs.

3. Segmentation integration with campaigns/ journeys

We have improved the underline data storage architecture to faster process our campaigns and journeys. This will help us to send almost 10 million communications within minutes without any tech/manual intervention.

🤝New Integrations & Features

Email Vendor: SendinBlue
This integration would allow brands to leverage the power of email automation to run marketing campaigns further amplifying brand promotion & business growth.

📚Popular Reads

1. Decoding “What and Why” of Customer Data Platform (CDP)

When a consumer purchases from your brand, they need relevant communication to be sent to them. But how do brands create a personalized customer journey? The explanation is Customer Data Platform (CDP)!
But can CDP makes an impact on business revenue, customer retention & ROI and why is it important? Well.. All these answers are covered in this blog. Read here:

2. CRM vs Loyalty: Are These Two Any Different?🤔

As marketers begin their campaign journeys, CRM & Loyalty are the two terms that are seen used back and forth. In fact, a lot of marketers get confused between these two!
This article will help you break the tension and bring some clarity. Read how CRM as a tool is different from Loyalty which includes a series of events. Read Here: 

🥳Xeno Diwali Rap was a Huge Hit!

We launched our very own Diwali Rap Video last week, and it was a huge hit amongst Emiway Bantai & other Rappers. Just Kidding! But from writing to singing & finally recording it, the entire team for pulling off the whole music video in just 3 hours😲

Have you watched it yet? Check out ✨Xeno वाली Diwali✨

That’s all for today. See you there, next month!😎

I hope you enjoyed reading this edition. If there's anything I can do to ease your journey with Xeno, you can reach out to my team at info@getxeno.io, or personally to me at pranav@xeno.in

Until next time,

Pranav Ahuja