Fudr × Xeno: Helping Restaurants Maximise Revenue from Their Existing Customers

Growth in the restaurant industry doesn’t just come from acquiring new customers. It comes from bringing existing customers back again and again. That’s the foundation of the new partnership between Fudr and Xeno. This collaboration is built around one clear objective:
Enable restaurants to build deeper relationships with their customers

What This Means for Fudr Customers

Fudr will now offer Xeno CRM to its customers.

This allows restaurants using Fudr’s ordering and app infrastructure to engage their customers more intelligently — whether they order via app, online, or in-store.

With Xeno CRM, Fudr brands can:

• Segment customers based on behaviour
• Run RFM campaigns across channels
• Automate journeys
• Drive retention with targeted engagement

Instead of relying only on discounts or paid acquisition, restaurants can run more effective campaigns to ensure higher conversions at a lower cost. The Xeno CRM is already live with select Fudr brands.

“With Fudr powering our customer touchpoints and Xeno powering our customer engagement, we finally have one seamless system to drive repeat business.”
—AkshayKedia, CMO, Nothing Before Coffee

The Real Shift: From Touchpoints to Repeat Revenue

This isn’t just about processing orders. Fudr powers the customer-facing touchpoints online ordering, branded apps, wallet, passes, subscriptions, loyalty programs, and more.

Every one of these touchpoints generates rich customer data
Until now, that data often stayed underutilised.

With Xeno CRM layered on top, that same touchpoint data now becomes the engine for:

• Intelligent segmentation
• Personalised communication
• Automated repeat journeys
• Retention-driven campaigns

In other words:

• Touchpoints create data.
• Data fuels engagement.
• Engagement drives repeat revenue.

That’s the real unlock.
Restaurants aren’t just enabling transactions, they’re building a system that continuously brings customers back.

What This Means for Xeno Customers

As part of this partnership, Xeno will offer Fudr’s online ordering, branded mobile apps, and WhatsApp chatbot solutions to its customers. This gives Xeno brands a powerful customer-facing layer to complement their CRM intelligence.

Through Fudr, Xeno customers can:

• Launch seamless online ordering
• Deploy branded mobile apps
• Enable WhatsApp ordering and engagement
• Connect marketing efforts directly to transactions

This closes the loop from engagement to purchase.

Why This Partnership Matters

Restaurants today often operate with disconnected systems.

One platform builds an app.
Another handles marketing.
A third manages loyalty.

The result? Data silos, fragmented engagement, and missed revenue opportunities.

Fudr powers the customer touchpoints layer from online ordering and branded apps to wallet, subscriptions, loyalty, and more.

Xeno powers the engagement and CRM engine turning customer data into intelligent communication, automation, and repeat revenue.

Together, restaurants get a connected ecosystem that helps them:

• Capture customer data
• Engage the right customers at the right time
• Drive repeat orders consistently
• Increase customer lifetime value

The partnership is already live and actively helping brands turn operational efficiency into measurable revenue growth.

At its core, this collaboration is about one thing: Helping restaurants grow smarter by unlocking the full potential of the customers they already have.

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