How G3+ Fashion kick-startedtheir CRM Journey with Xeno

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G3+ Fashions was quick to realize that the age-old methods of communication were not going to work anymore. And to scale up further, personalization wasn’t just an option.  With that vision in mind to create personalized experiences for each customer, G3+ Fashions started its CRM journey and we were lucky to partner with them on this journey from day 1.

INDUSTRY

Fashion

Result

483X

ROI using personalised campaigns

About G3+ Fashions

G3+ Fashions started out as a brick & mortar store in 1983 by the name of ‘Aakar’. After expanding their product lines, they launched their online portal which is now known by the name of G3+ Fashions, and became the First Omni Channel Store in Surat. Their online portal has over 10,000+ products not only in the category of Indian ethnic wear but also top western brands of apparel known worldwide for all with sales to 84+ countries.

Key Highlights

Building an automated upload integration system for G3+ Fashions
Making G3+ Fashions ready to run personalized campaigns by building a deeper customer understanding
Running relevant digital campaigns generating an ROI up to 483X

Objective

Being an industry leader with over 30+ years of retail experience, G3+ Fashion was still relying on conventional methods to communicate with their customers by sending out blanket communications. With the advent of digital transformation and the change in customer behaviors, G3+ Fashions was quick to realize that the age-old methods of communication were not going to work anymore. And to scale up further, personalization wasn’t just an option, but a necessity because customers no longer appreciate being bombarded with irrelevant communication.  With that vision in mind to create personalized experiences for each customer, G3+ Fashions started its CRM journey and we were lucky to partner with them on this journey from day 1.

Solution

The first step towards running personalized campaigns was to set up their ecosystem i.e to get the data right. It is important to have clean data that is mapped and structured with proper product hierarchies in order to run relevant & personalized campaigns.

Once G3+ Fashions got the data infrastructure right. The focus shifted to understanding each & every individual customer. G3+ Fashions created a 360-degree customer profile for each of its customers with the help of Xeno’s Next-Gen CRM. These 360* customer profiles enabled G3+ Fashions to understand each customer’s behavior like their favorite product category, preferred marketing channel, discount-seeking tendencies, etc.

Xeno has a great understanding of the customers which enables us to make sense out of our data and send personalised communication to our customers. They have a rock-solid team who goes above and beyond to deliver the best results. 

Jigar Patel
/
Owner, G3+ Fashions

Campaign

CAMPAIGN FOR HIGH-PRICED PRODUCTS G3+ Fashions identified some of its best set of customers using Xeno’s AI audience to target its high-priced products. The campaign was targeted to the repeat set of customes, which were further segmented on the basis of their ATV values & preferred product category.

SUMMER SALE CAMPAIGN G3+ Fashions launched its Spring-summer wear collection during the month of March. Keeping in mind the upcoming festival season & summers, their collection was based out of two categories i.e western and ethnic wear.

Result

To take its personalization journey to the next step, G3+ Fashion is all set to start with its automated retention campaign using Xeno’s Journey builder. This step will enable G3+ Fashions to forecast & create individual journeys for each of its customers on the basis of their customer personas. Stay tuned for their results.

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