Hello Hello Hello,
May has been super special for us at Xeno as we completed 9 incredible years this month. So thankful to our exceptional team, customers, and investors without whom this wouldn’t have been possible. ❤️️
But that’s not all that happened.
And as we welcome June, let’s have a look at what went down at Xeno last month:
⚙️ What’s New in Our Product:
Customer Data Platform (CDP) Enhancements
Segmentation by Location: User can now segment customers based on their residential or order location (city and state), enabling more targeted marketing efforts.
Referral Program Launch:
Users can now Create a powerful referral program with customizable earning rules to reward both referrers and referred customers
Customer Story of the Month:
Bestseller India with a mission to deliver exceptional customer experiences wanted to make sure their communication was relevant to each and every customer on not only SMS but digital channels as well.
To accomplish this, Bestseller leveraged Xeno's next-gen CRM to run 1-1 personalized campaigns at scale.
Learn how Bestseller India made it happen & generated a 40% uplift over SMS for all 4 of its brands [Vero Moda, ONLY, Selected, Jack & Jones] here:
<< Bestseller India Digital over SMS Strategy >>
Popular Reads of the Month
Reports say, June and July are the least busy months for retail sales, with a decrease of 2.1% and 0.7% respectively. Targeting the right customers with effective strategies is key this season🫡
Here’s a sneak peek of what’s inside the guide for you:👇️
- What Customers To Target to Maximize Returns?
- Effective Campaign Ideas to Boost Repeat Sales.
- Boosting your Loyalty Program usage during the summer.
- Low-effort but High-impact Strategies for the seasonal slump.
Plus, a bonus of ChatGPT prompts for quick CRM campaign planning (Page 13)
Download the exclusive copies here: << Summer Marketing Playbook for Retailers >>
That’s all for today. We hope you have a good start to the new month🥂
See you soon, again!
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