Company Updates
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🚀 What’s new at Xeno | February 2023

Written By
Pranav Ahuja
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A quick sneak peek of what happened at Xeno in February 2023!

Hello Hello Hello,

February might have been a short month, but it sure was a blast here at Xeno. We were at Retail Leadership Summit and Indian Fashion Forum this month & both these events were a huge success.

P.S. The highlight from RLS was our Xeno booth which caught everyone’s eye. And it has to be my favorite booth till date. Have a look:  

And as we welcome the season of warmth & summer, here’s what went down at Xeno last month:

👑Customer Story Of The Month

Daryaganj made it to Shark Tank😍

One of Xeno’s clients - Daryaganj Hospitality Pvt. Ltd. appeared on Shark Tank India Season 2 and grabbed a delicious deal by Aman Gupta. So honored to have them onboard & to have played a vital role in its growth as a cutting-edge provider of next-gen CRM solutions

⚙️What’s new in our Product?

1. Launched Global multi-channel OTP📲:

This update will allow users to receive OTP through various channels such as SMS, email, or WhatsApp, depending on their preference for the redemption of their rewards. This flexibility not only improves the user experience but also strengthens the security of the OTP solution by providing redundancy in case one channel fails.

2. Launched Gupshup integration with WhatsApp🤳🏽:

Gupshup integration enables users to communicate seamlessly with their customers through WhatsApp allowing:

  • Real-time message delivery and status updates
  • Create customizable templates supporting multimedia messages enabling easy and efficient message creation
  • Detailed analytics and reporting

3. Improved Facebook Ad Feature🖥️:

  • Ability to edit campaigns without pausing them providing greater flexibility and control for advertisers.
  • Real-time updates to ad performance metrics and reporting, enabling advertisers to monitor the impact of their changes and adjust their strategies accordingly

📚Popular Reads

  1. March Marketing For Retailers: A how-to Guide🌸

Holi, Mid-Season sale, Women’s Day & whatnot. This newly launched Xeno playbook is a journey through the transition from winter to spring consisting of strategies & campaign ideas to boost repeat sales by 45% during March;

Already loved by 500+ Marketers, << Download here, if you haven’t already >>

  1. 6 Strategies for Collecting Customer Data for Early Personalization

80% of Customers today expect a unique & personalized experience across all channels. Meeting this expectation is a key factor in gaining a competitive edge. But how can retailers ensure the right personalization with the help of data? We’ve talked about everything in this blog. Read the 6 strategies that retailers can implement for early personalization. << Read Here >>

🏆Achievements of the Month:

Recognized as a thought leader in various categories including Content, Marketing & Loyalty in G2’s Winter Report.🥳

In other news, Grateful & Honored to be recognized as the Topmost Retail Mind India (CEO) by Asia Retail Congress🥰

That’s all for today. Hope you had a safe & colorful Holi!🎨

See you there, next month!

I hope you enjoyed reading this edition. If there's anything I can do to ease your journey with Xeno, you can reach out to my team at info@getxeno.io, or personally to me at pranav@xeno.in

Until next time

Pranav Ahuja

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