I can understand how attached you can be to your business website. I can also understand the stress when your website is unable to produce significant leads and convert clients. You invest tons of money in creating a website, you dwell every ounce of your business into it, yet it fails to work.
But, today’s blog is going to turn the tables around for you.
If your website is not making enough profit or is unable to bring new clients/ customers, this blog is going to solve all your issues as today, I am sharing with you some effective ways on how to turn website visitors into customers.
Do you know that the average landing page conversion rate across all industries is 9.7%? Considering the benchmark of 10% as a good conversion rate, landing pages are a big hit when it comes to turning your website visitors into your customers. Here’s how you can enhance your landing pages and steal the show:
Email marketing is probably one of the best ways to keep bringing your website visitors back to it and increasing the chances of conversion. So start building your email list by convincing customers to sign up for your newsletter. You can then send them updates regarding your website and attract them to come back. For example,
Advertising plays a critical role in driving more people to your website. It has been found that 97% of people who visit your site for the first time leave without buying anything, and then they’re lost forever. But retargeting ads can bring them back!
You never know where you might find your ideal customer. So, it is better to start building an omnichannel shopping experience for your customers. This will not only make it easier for them to interact with your brand but it will also be a great platform to bring them back to your website once you have lost touch.
Do not linger on the check-out process as it will irritate the customer and they might drop the idea of buying anything from you. In fact, it is seen that checkouts are the places where most of the dropouts exist in a sales funnel. Here are different reasons for abandonment that you can avoid to smoothen the checkout process.
Well, if you want someone to engage with your website, you need to give them a solid reason, and what’s better than eye-catching, crispy, clear, and straightforward content. You must have all the information about your brand available on your website. This includes:
The way you explain your brand on your website can keep your visitors hooked. So the theme and colors of your website will also matter. You must consider the audience for whom you are creating the website and keep the themes and colors that would attract your ideal customer.
If you want to make your brand unforgettable, make a way to build emotional ties with your audience. This means talking about the real struggles that you have faced or how you have helped in making a difference in a customer’s life. If you tell stories to which everyone can relate, chances are they will never forget about your brand. Other ways of building emotional connections with your audience are:
So, have you tried any of these strategies before? What was your experience? Do share what you think about these strategies. If you have not tried them yet, pick the ones that seem the most relevant to your business and start implementing them. I am sure you will experience a big difference in your sales.