I can understand how attached you can be to your business website. I can also understand the stress when your website is unable to produce significant leads and convert clients. You invest tons of money in creating a website, you dwell every ounce of your business into it, yet it fails to work.
But, today’s blog is going to turn the tables around for you.
If your website is not making enough profit or is unable to bring new clients/ customers, this blog is going to solve all your issues as today, I am sharing with you some effective ways on how to turn website visitors into customers.
1. Focus on your landing pages
Do you know that the average landing page conversion rate across all industries is 9.7%? Considering the benchmark of 10% as a good conversion rate, landing pages are a big hit when it comes to turning your website visitors into your customers. Here’s how you can enhance your landing pages and steal the show:
- Add attention-grabbing headlines. Most people only focus on headlines. Some people skim through the content while others just look for eye-catching words.
- Create a message that will hook the visitors. For example, use power-words or address buying fears. Addressing buyer fears on landing pages can increase conversion rates by 80%.
- Add a call to action. It is very important for your landing page. Do not use the plain-old phrase “sign-up”. Instead go for something exciting and new like “try now”, “use now”, “get now”, and so on.
2. Create your email list
Email marketing is probably one of the best ways to keep bringing your website visitors back to it and increasing the chances of conversion. So start building your email list by convincing customers to sign up for your newsletter. You can then send them updates regarding your website and attract them to come back. For example,
- You can invite them to a pre-sale that you are offering to members only.
- You can share the new products with them first and offer them an exclusive discount.
- You can keep them reminding how awesome your brand is and what are they missing out on.
- You can send reminders to those who did not make a purchase but added some items to the cart.
3. Retargeting ads
Advertising plays a critical role in driving more people to your website. It has been found that 97% of people who visit your site for the first time leave without buying anything, and then they’re lost forever. But retargeting ads can bring them back!
- Retargeting ads remind your visitors about your website and the products and services that they liked. With retargeting, you can show the customers who have visited certain pages of your website, relevant texts or visuals and bring them back.
- You can promote your bestsellers and engage the visitors with your website once again.
- You can introduce new collections or enhance your brand awareness by showcasing how awesome your brand is.
4. Try omnichannel marketing
You never know where you might find your ideal customer. So, it is better to start building an omnichannel shopping experience for your customers. This will not only make it easier for them to interact with your brand but it will also be a great platform to bring them back to your website once you have lost touch.
- Omnichannel marketing can help you personalize the shopping experience of customers such as personalized landing pages and enhance the chances of turning your website visitors into customers.
- You can use omnichannel marketing to track micro-conversions such as the visitors who opt-in for a newsletter or try to download a freebie. You can also find out how far a user scrolls down your website page.
5. Optimize the check-out process
Do not linger on the check-out process as it will irritate the customer and they might drop the idea of buying anything from you. In fact, it is seen that checkouts are the places where most of the dropouts exist in a sales funnel. Here are different reasons for abandonment that you can avoid to smoothen the checkout process.
- The customer has to create an account first.
- The check-out process is complicated or too long.
- The cost of the order is not shown up front. The customer has to enter all the information first.
- The website crashes a lot.
- The website is not trustworthy so the customer does not want to share their information.
- No information about return/refund/exchange policy is mentioned.
6. Include amazing content
Well, if you want someone to engage with your website, you need to give them a solid reason, and what’s better than eye-catching, crispy, clear, and straightforward content. You must have all the information about your brand available on your website. This includes:
- White papers
- Service pages
The way you explain your brand on your website can keep your visitors hooked. So the theme and colors of your website will also matter. You must consider the audience for whom you are creating the website and keep the themes and colors that would attract your ideal customer.
7. Build an emotional connection with your audience
If you want to make your brand unforgettable, make a way to build emotional ties with your audience. This means talking about the real struggles that you have faced or how you have helped in making a difference in a customer’s life. If you tell stories to which everyone can relate, chances are they will never forget about your brand. Other ways of building emotional connections with your audience are:
- Communicate with your website visitors or customers like a human. We are gladly switching to artificial intelligence and chatbots but this does not mean that we do not need to connect with our customers as a human.
- Show interest in your customer’s life. This does not mean that you have know them personally but you can try to know more about things that are related to your product. For example, a beauty brand would want to know the lifestyle or routine of their customers to understand what kind of beauty products they will prefer.
- Interact with your customers as much as you can. The more you interact, the easier it will be for you to showcase how much you value them and how much you want to make a difference in their lives.
So, have you tried any of these strategies before? What was your experience? Do share what you think about these strategies. If you have not tried them yet, pick the ones that seem the most relevant to your business and start implementing them. I am sure you will experience a big difference in your sales.