2020 Xeno Year In Review: The Year of Digital Transformation

2020 has been a crazy year for the retail space. When the pandemic hit, no one knew it would take the retail sector more than a year to recover.

2020 has been a crazy year for the retail space. When the pandemic hit, no one knew it would take the retail sector more than a year to recover. 

In this time of uncertainty, many people lost jobs, and some, unfortunately, lost their loved ones to the disease. The rest of us had no choice but to live in constant fear of contracting the virus and infecting those around us.

What sucked more was the psychological pressure we all had to go through - the stress of managing our health at home along with the tension of managing drowning businesses and careers.

Truly, this was one of the biggest, unpredictable blows in the past decade. 

But just as every cloud has a silver lining, this year, the silver lining is the digital transformation of retail.


The fact that retailers running personalized digital campaigns with Xeno increased by 400% is proof of that transformation.

Xeno Digital Personalisation Stats

This year, more than ever, consumers have changed their behavior. Visits to malls and stores reduced while essential purchases shifted to eCommerce. This shift in consumer patterns brings additional work on the shoulders of retailers. 

To survive, and to thrive in this market, they had to start understanding the customers better and push relevant campaigns to increase conversions.

This is exactly what we helped our customers to do. And it’s not just about fancy marketing and technology - it’s about hardcore results.

The campaigns we ran for our clients led to revenue growth for our retail partners with an average 11% increase in repeat sales.

Xeno Client Growth

The personalization & growth in repeat sales has been driven by 3 new products launched by Xeno:

Next-Gen CRM

Xeno Next Gen CRM

We stole the next-gen CRM from every retail marketer’s dreams! 

Xeno is the next-gen CRM for retailers looking to run digital communications built on 3 pillars:

  • Deeper customer understanding
  • Relevant digital campaigns, and
  • A partnership model

Brands like Forest Essentials, Forever New, Taco Bell, GAP have already been using Xeno’s next-gen retail CRM to maximize value from their loyalty customer base.

See how you can do the same here

AI Audience Suggestions

Xeno AI Audience Suggestions

When it comes to running campaigns for one product or category, most marketers have no clue about their target audience. 

Most people just send blanket communication to people who’ve purchased the category before. But that’s not enough!

Seeing this as a problem, we built an AI Audience Suggestion system that gives you the right people to promote your product. We take the headache of spotting trends in the data that the human eye can’t see. 

And what about results? Well, it typically leads to a whopping 20% increase in conversion rate!

Excited to learn more? Click here

Next-Gen Loyalty

Xeno Next-Gen Loyalty

Customers today are vastly different from how they were 10 years ago:

  • They have infinite choices of brands to buy from 
  • They want instant gratification
  • They want to feel special in every experience

Our next-gen loyalty program is how our clients were able to give their customers all of the above on the channels they love - Facebook, Instagram, WhatsApp, and more.

Curious about how your brand can run a loyalty campaign for the customers of 2021? Click here

More importantly, we can’t overstate the contribution of our team of Data Scientists, Marketing Strategists, and Customer Success Managers in pushing these results for our clients. 

Finally, we feel privileged to see that our efforts were appreciated by the retail industry too.

Xeno Awards and Rating

To see more about how 100’s of retailers use Xeno to increase campaign conversions and drive revenue, click here.

We’re grateful for the opportunity to work with such amazing brands. If you want the same digital transformation for your brand in 2021, reach out to us here.

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