This success story is about a fine dining restaurant chain. The restaurant chain onboarded Xeno as their CRM partner to drive customer loyalty & retention.
Food & Beverage
Increase in Dormant Win-Back Customers
→ Why & How did the restaurant chain kickstarted their CRM journey with Xeno
→ Step-by-step strategy that led to a 26% increase in repeat sales
→ 3- types of Personalised campaigns every restaurant brand should focus on
The restaurant chain onboarded Xeno as their CRM partner to drive customer loyalty & retention. This partnership focused on 3 major objectives:
- Building a single customer view by consolidating all of their customer data in one place.
- Creating 360* customer view of each of their unique customers to develop a deeper customer understanding.
- Running targeted marketing campaigns by reaching out to their customers at the right time with the right message.
The brand wanted to create an experience that goes way beyond the food they serve. An experience that makes their customer feel special, provides gratification, and ensures customer loyalty. This is when the idea of implementing a CRM solution came into place & Xeno partnered with the brand.
The restaurant chain was heavily dependent on customer data from third-party aggregators which meant that their data collection was as low as 20%. This is how Xeno kick-started the CRM Program:
🔗 Setting up an ecosystem for data collection
This enabled the brand to improve its data collection by 120% over the course of 12 months.
👨🏻 Building a deeper customer understanding
A 360* Customer Profile was created for each of its million-plus customers with the help of Xeno’s Next-Gen CRM.
💌 Running Personalized & Predictive Campaigns
→ Dormant Reactivation
→ New Product Launch via Geographical targeting
→ Product-based Segmentation