Disney + Hotstar is one of the largest entertainment app with over 150 million monthly active users across the globe (ref.1.1). Users can find anything and everything here, live streaming of TV shows, movies, news and our favourite Indian Premier League (IPL).
With the current pandemic changing how consumers consume content forever, Hotstar has been able to fully adapt to this change. Now more people than ever consume content digitally and that makes Hotstar advertising a premium platform for top brands across the country to reach out to their wide range of customers.
1. How IPL became the biggest money minter for the top brands
2. What’s the impact of Covid-19 on new digital channels like Hotstar
3. Hotstar - Ad platform
4. A case study on Hotstar Advertising with IPL 2019
5. Why Brands are choosing Hotstar Advertising for IPL 2020
6. What’s there for brands beyond IPL 2020 on Hotstar?