Discover how Shoppers Stop, India's leading department store chain, revolutionized its customer engagement strategy
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Among the first Indian retailers to embrace online shopping, giving customers the flexibility to shop anytime, anywhere.Introduced "First Citizen," one of the earliest and most successful customer loyalty initiatives in Indian retail.
INDUSTRY
Department Store
Result
Uplift in incremental revenue
Return on Investment
Shoppers Stop, India’s largest department store chain, is a pioneer in modern retail and customer loyalty. It was among the first to adopt e-commerce and launch the iconic "First Citizen" program, setting benchmarks in customer engagement.
Shoppers Stop’s marketing was bogged down by manual processes, leading to time-intensive efforts that forced marketers to run irrelevant & generic campaign
By adopting Xeno’s AI-powered customer engagement platform, Shoppers Stop transformed its marketing operations:
Faster Campaign Creation with automated workflows.
Detailed customer personas for hyper-targeted campaigns.
A shift from 40 generic campaigns to 1,000+ personalized campaigns monthly.
Unified engagement across SMS, email, social media, and more, ensuring seamless execution.
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